NWFA Expo

The NWFA Wood Flooring Expo is the only show in the world dedicated exclusively to the wood flooring industry. Dive in and see for yourself how our industry has evolved over the generations, and, more importantly, what lies ahead. Expo is your one-stop opportunity to network with like-minded professionals, attend education sessions led by industry experts, and be among the first to see new product roll-outs and demonstrations. Take this time to focus on what you really need for your business. Talk through challenges you face with others who understand you, and use those discussions to better your business and career.

The Shows Must Go On: Coverings & NWFA Expo bring people back in person for a unique flooring experience in Orlando - Aug/Sept 2021

By Meg Scarbrough The excitement was palpable in Orlando, Florida this July as the flooring world gathered for its first major in-person show since before the pandemic took hold. But like just about ...
http://www.floordaily.net/floorfocus/the-shows-must-go-on-coverings-nwfa-expo-br...

NWFA CEO Michael Martin on sustainability

  By Michael Martin   There is no doubt that green building initiatives continue to capture the attention of architects, designers and other trade professionals involved in the constructi...
http://www.floordaily.net/floorfocus/nwfa-ceo-michael-martin-on-sustainability

NWFA Launches NWFA Certified Professionals Inc.

St. Louis, MO, October 15 – In response to the growing demand for certified industry professionals, the National Wood Flooring Association has launched NWFA Certified Professionals Inc., a stand-alone...
http://www.floordaily.net/floorfocus/nwfa-launches-nwfa-certified-professionals-...

NWFA Expo Review - June 2015

By Darius Helm   This year, the National Wood Flooring Association brought its Wood Flooring Expo to St. Louis, Missouri, where the NWFA was founded 30 years ago and where it is currently hea...
http://www.floordaily.net/floorfocus/nwfa-expo-review--june-2015

NWFA Expo Review: Exhibitors exude cautious optimism with new releases – June 2023

By Jennifer Bardoner With the theme of “Make it Happen,” the National Wood Flooring Association (NWFA) Wood Flooring Expo welcomed nearly 3,000 people last month to Milwaukee, Wisconsin, ...
http://www.floordaily.net/floorfocus/nwfa-expo-review-exhibitors-exude-cautious-...

NWFA Releases Expo Results, University Details, Scholarship & Award Winners

St. Louis, MO, May 24, 2016—The National Wood Flooring Association’s (NWFA) Wood Flooring Expo has continued its growth trend for the fifth year in a row. The 2016 Expo, which took place...
http://www.floordaily.net/floorfocus/nwfa-releases-expo-results-university-detai...

NWFA Inducts Four into Legacy Scholarship Program

St. Louis, MO, September 6, 2017-The National Wood Flooring Association has inducted four wood flooring legends into its Legacy Scholarship program through the NWFA Education and Research Foundation: ...
http://www.floordaily.net/floorfocus/nwfa-inducts-four-into-legacy-scholarship-p...

NWFA Expo Review: the industry focuses on wood's inherent advantages - Jun 19

By Beth Miller An all-star panel of hardwood flooring experts kicked off the opening session of the 2019 National Wood Flooring Association’s Wood Flooring Expo, held May 1 to 3 in Fort Worth,...
http://www.floordaily.net/floorfocus/nwfa-expo-review-the-industry-focuses-on-wo...

NWFA Announces Formation of Four New Legacy Scholarships

St. Louis, MO, September 10, 2015—The National Wood Flooring Association (NWFA) has announced four new NWFA Legacy Scholarships, funded by members’ contributions, have been established i...
http://www.floordaily.net/floorfocus/nwfa-announces-formation-of-four-new-legacy...

NWFA Selects Oprah for Advertising Campaign

St. Louis, MO, May 24--In an effort to help it members maximize their advertising efforts, the NWFA has negotiated advertising rates with The Oprah Winfrey Show, the #1 talk show in syndication. ...
http://www.floordaily.net/floorfocus/nwfa-selects-oprah-for-advertising-campaign

NWFA Releases 2023 Training Schedule

St. Louis, MO, November 18, 2022-The National Wood Flooring Association released its 2023 Training Calendar.  These events are held at various NWFA regional training centers across the United St...
http://www.floordaily.net/floorfocus/nwfa-releases-2023-training-schedule

Woodcuts: The NWFA defines “wood flooring” for the industry - Dec 2018

By Michael Martin Wood flooring has a great story to tell-and it’s a story consumers are interested in hearing. Research conducted on behalf of the National Wood Flooring Association (NWFA) in ...
http://www.floordaily.net/floorfocus/woodcuts-the-nwfa-defines-wood-flooring-for...

NWFA Announces 2022 PIE Scholarship Winners

St. Louis, MO, January 5, 2023-The National Wood Flooring Association (NWFA) Education & Research Foundation (NERF) has announced the winners of three 2022 NERF Partners in Education (PIE) Sponsor...
http://www.floordaily.net/floorfocus/nwfa-announces-2022-pie-scholarship-winners

NWFA Names Holden & Conner to Hall of Fame

St. Louis, MO, May 23, 2023-The National Wood Flooring Association (NWFA) announced the addition of Rick Holden and the late Don Conner to the NWFA Hall of Fame during the NWFA Wood Flooring Expo in M...
http://www.floordaily.net/floorfocus/nwfa-names-holden-conner-to-hall-of-fame

NWFA Expo Review: The hardwood flooring industry dives into entrepreneurial success - May 2018

By Beth Miller The 2018 National Wood Flooring Association Expo, held in Tampa, Florida this April at the Tampa Convention Center, attracted 408 first-time attendees and 49 first-time exhibitors. Att...
http://www.floordaily.net/floorfocus/nwfa-expo-review-the-hardwood-flooring-indu...

NWFA Completes 15th Home in Partnership with R.I.S.E.

St. Louis, MO, July 5, 2017-The National Wood Flooring Association (NWFA) has provided flooring for its 15th home in partnership with the Gary Sinise Foundation R.I.S.E. program (Restoring Independenc...
http://www.floordaily.net/floorfocus/nwfa-completes-15th-home-in-partnership-wit...

Coverings & NWFA Expo Begin Today in Orlando

Orlando, FL, July 7, 2021-Coverings and the National Wood Flooring Association (NWFA) Expo begin today in Orlando, Florida.  The events are being held simultaneously, July 7 to 9, at the Orange ...
http://www.floordaily.net/floorfocus/coverings-nwfa-expo-open-today

NWFA Establishes New Scholarship in Honor of Virgil Hendricks

St. Louis, MO, November 30, 2017-The NWFA Education & Research Foundation is pleased to announce that a scholarship fund has been established in honor of Virgil Hendricks. Hendricks is considered...
http://www.floordaily.net/floorfocus/nwfa-establishes-new-scholarship-in-honor-o...

Wood Cuts - April 2007

By Rick Berg Selling wood floors is like selling any other product—the more you know about it, the better you’ll be able to sell it. We’re not telling you anything new about ...
http://www.floordaily.net/floorfocus/wood-cuts--april-2007

Chet Derr Jr. Inducted into NWFA Legacy Scholarship Program

St. Louis, MO, October 6, 2020-The National Wood Flooring Association (NWFA) has inducted Chester (Chet) Derr, Jr. of Derr Flooring Co. into its Legacy Scholarship program through the NWFA Education a...
http://www.floordaily.net/floorfocus/chet-derr-jr-inducted-into-nwfa-legacy-scho...

The flooring industry says education is key in closing the skills gap: Wood Cuts - 2017

By Brett Miller In May, the U.S. Bureau of Labor Statistics released its Job Openings and Labor Turnover report. The results were shocking: the unemployment rate was at its lowest level since 2009, y...
http://www.floordaily.net/floorfocus/the-flooring-industry-says-education-is-key...

Hardwood Report 2012

By Jessica Chevalier   For the consumer, hardwood is the most desired flooring product on the market. Yet, because of its relatively high price tag, it has a great deal of competition for the c...
http://www.floordaily.net/floorfocus/hardwood-report-2012

Manufacturers To Sign Up for NWFA Program

St. Louis, MO, Dec. 22, 2008--Fourteen manufacturer members have requested licensing agreements to begin participating in the NWFA Responsible Procurement Program. The National Wood Flooring Associat...
http://www.floordaily.net/floorfocus/manufacturers-to-sign-up-for-nwfa-program

NWFA Expo Sets Attendance Record

St. Louis, MO, May 2, 2006--The NWFA’s recent 2006 Education Conference and Wood Flooring Expo in Baltimore broke all previous attendance records. Held April 26 – 29, the convention attracted 4,500 at...
http://www.floordaily.net/floorfocus/nwfa-expo-sets-attendance-record

NWFA Expands Scholarship Program

St. Louis, MO, March 28, 2014 -- The National Wood Flooring Association said it will significantly expand its scholarship program under its new Education & Research Foundation. The program, which ...
http://www.floordaily.net/floorfocus/nwfa-expands-scholarship-program

Wood Cuts: A new level of trickery in wood-look products - Apr 2018

By Michael Martin We have all watched the growing trend of wood lookalike products in the marketplace, a trend that has been growing for years. Until photography advanced to be really, really good, ...
http://www.floordaily.net/floorfocus/wood-cuts-a-new-level-of-trickery-in-wood-l...

NWFA Awards 2011 Degrees

St. Louis, MO, May 9, 2011 -- The National Wood Flooring Association has announced its 2011 degree recipients.A total of 35 members earned NWFA degrees in 2011, bringing the total since the program be...
http://www.floordaily.net/floorfocus/nwfa-awards-2011-degrees

NWFA Celebrates 20th Anniversary

St. Louis, MO, April 7--This month, the NWFA celebrates its 20th anniversary. Since its founding, the NWFA has grown significantly. At the end of its first year of operation, the NWFA had grown fr...
http://www.floordaily.net/floorfocus/nwfa-celebrates-20th-anniversary

Wood Cuts: Hardwood flooring is experiencing a retail renaissance – Jan 2022

By Michael Martin If anything summarizes the hardwood flooring market today, it’s the famous misquote from Mark Twain, “The reports of my death are greatly exaggerated.” The wood f...
http://www.floordaily.net/floorfocus/wood-cuts-hardwood-flooring-is-experiencing...

Wood Cuts: More consumers are finding the “joy” of hardwood floors - December 2022

By Michael Martin Hardwood flooring is gaining strength in the market. According to Market Insights, wood flooring grew by nearly 23% in market value for 2021, with total sales surging to nearly $3....
http://www.floordaily.net/floorfocus/wood-cuts-more-consumers-are-finding-the-jo...