Mohawk Named Winner of Aligned Awards

Boston, MA, October 4, 2016—Mohawk Flooring has been announced as the winner of the third annual Aligned Awards at Promoboxx’s Aligned Conference for its Love Your Floor Sale campaign.

Aligned is the only event of its kind that brings together brands across industries to share marketing strategies that empower local retailers and was created by Promoboxx, a Boston-based startup that provides the only SaaS marketing platform that connects and aligns national brands and local retailers to drive sales.

The Aligned Awards recognize the best co-branded digital campaigns that connect and align a national brand with its local retailers. Brand campaigns are nominated based on their originality, creativity, innovation, and local consumer impact. This year’s Aligned Awards finalists included campaigns from Cargill, Chevrolet, Electrolux, GE Appliances, New Balance, Shaw Floors, and Trek Bikes. The award winner was chosen based upon votes submitted by an audience of brand peers at the Aligned Conference.

Mohawk Flooring won the award for its spring Love Your Floor Sale campaign, which delivered in-market consumer leads to local retailers and resulted in a great sale season for the company’s retail partners. Retailers promoted digital content and received paid ad dollars for Facebook and mobile display digitally via Promoboxx Local Ads. The content was shared across retailers’ digital channels which included Facebook, Twitter, Instagram, mobile display, email, and website through the Promoboxx platform. The content led consumers to a mobile-optimized landing page which highlighted their local flooring store alongside the brand promotion and lead-gen form.

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