Laticrete Unveils Plastic-Free Grout Channel Sampling

Bethany, CT, August 18, 2021-Laticrete has unveiled an eco-friendly alternative to the plastic grout channels currently utilized in the market for color sampling. This innovation will help prevent millions of plastic channel pieces from being discarded into landfills per year. The Laticrete Eco Grout Color Selector offers a color-matched deposit of paint and a textured profile providing an exceptionally accurate and closer representation of physical grout than plastics.

The eco color channels are easy to use, offering multi-use benefits with a flat, bendable design that replicates a grout joint. Able to be trimmed to size, each eco color channel allows the end-user to visualize what the grout will look like with the selected tile.