Laticrete

LATICRETE® is a 3rd generation family-owned, customer focused, world-wide manufacturer marketer of green flooring and facade materials, used in residential, commercial and industrial applications. For over 60 years, LATICRETE has provided the technology, products and service making innovative, permanent installations and repairs for the construction market. Architecturally specified and professionally endorsed, LATICRETE offers a dedication to quality that results in globally proven solutions for virtually every flooring, waterproofing and facade application.

Laticrete Celebrates 50th in Capri

Bethany CT, November 15, 2006--Laticrete International, Inc., celebrated 50 years of industry leading expertise by hosting a special event to express its gratitude to clients and business partners wor...
http://www.floordaily.net/floorfocus/laticrete-celebrates-50th-in-capri

Laticrete Chairman Inducted into Junior Achievemen

Bethany CT, June 29, 2006--David Rothberg, chairman and CEO of Laticrete International Inc., was inducted in to the Junior Achievement of Southwest New England’s Business Hall of Fame in New Haven, Co...
http://www.floordaily.net/floorfocus/laticrete-chairman-inducted-into-junior-ach...

Laticrete Sponsors Employee’s Race Car

Hamlet, NC, March 15, 2006--For the last five decades, the Laticrete commitment to research and development has pursued innovative ceramic tile and stone installation systems. One reason for their suc...
http://www.floordaily.net/floorfocus/laticrete-sponsors-employees-race-car

Laticrete Celebrates 50 Years

Orlando, FL, May 31, 2006—Laticrete International celebrated its 50th anniversary as a producer of innovative tile and stone installatione during Coverings 2006 in Orlando, Florida. Henry M. Rothbe...
http://www.floordaily.net/floorfocus/laticrete-celebrates-50-years

Laticrete Honored as Family Business of the Year

Bethany CT, December 15, 2006--Laticrete International, Inc., was recently awarded the prestigious “Family Business of the Year Award” by the University of Connecticut Family Business Program. The ...
http://www.floordaily.net/floorfocus/laticrete-honored-as-family-business-of-the...

Laticrete Joins Forces With Habitat for Humanity

New Haven, CT, February 21, 2007--Laticrete International, Inc. donated the setting materials and provided a crew of Laticrete employees for the installation of ceramic tile floors in two New Haven, C...
http://www.floordaily.net/floorfocus/laticrete-joins-forces-with-habitat-for-hum...

Laticrete Launches Expansion

Bethany CT, December 1, 2006--Laticrete International held a ground-breaking ceremony on November 2, celebrating the completion of a new $20 million plant expansion at its world headquarters in Bethan...
http://www.floordaily.net/floorfocus/laticrete-launches-expansion

Laticrete Promotes Macrino, Stivers

Bethany, CT, January 22, 2007--Laticrete International, Inc., world-wide manufacturer of systems for the installation of ceramic tile and stone, has promoted Nick Macrino to Architectural Group Manage...
http://www.floordaily.net/floorfocus/laticrete-promotes-macrino-stivers

Laticrete Named TileAmerica Supplier of the Year

Bethany, CT, July 11--Laticrete International has received the title of TileAmerica “Supplier of the Year.” The award, presented annually at the Coverings exhibition, recognizes the TileAmerica suppli...
http://www.floordaily.net/floorfocus/laticrete-named-tileamerica-supplier-of-the...

Laticrete Opens Factory in Latvia

Bethany CT, May 11, 2006--Beginning this June, Laticrete will be manufacturing and distributing Laticrete International products from a new 107,640 square foot plant in the Baltic State of Latvia. ...
http://www.floordaily.net/floorfocus/laticrete-opens-factory-in-latvia

NTCA Honors Laticrete’s Henry Rothberg

Bethany CT, May 1, 2007--Laticrete founder and chairman emeritus Dr. Henry M. Rothberg, whose pioneering research in the field of chemical engineering led to the invention of the thin-set method of in...
http://www.floordaily.net/floorfocus/ntca-honors-laticretes-henry-rothberg--

Laticrete Launches Floor Warming System

Bethany, CT, January 9, 2007--Laticrete has launched a comprehensive floor warming program callled Laticrete Fahrenheat. Laticrete Fahrenheat offers an exclusive self adhesive mesh and wire backing...
http://www.floordaily.net/floorfocus/laticrete-launches-floor-warming-system

Laticrete’s Rothberg to Receive NTCA Tarver Award

Jackson, MS, March 12, 2007--This year the National Tile Contractors Association (NTCA) will honor Henry M. Rothberg, B.S.Ch.E., A.I.Ch.E., A.C.S., chairman of the board of Laticrete International, In...
http://www.floordaily.net/floorfocus/laticretes-rothberg-to-receive-ntca-tarver-...

Laticrete Founder Funds University Scholarships

Bethany CT, October 25, 2006--Laticrete International founder and chairman emeritus, Dr. Henry M. Rothberg, has made a major financial contribution to fund 20 scholarships annually for students to pur...
http://www.floordaily.net/floorfocus/laticrete-founder-funds-university-scholars...

Doug Metchick Named President of Laticrete Supercap

Bethany, CT, December 21, 2015—Doug Metchick has been named president of Laticrete Supercap, LLC. Reporting to Laticrete president Edward Metcalf, Metchick will work out of Laticrete World H...
http://www.floordaily.net/floorfocus/doug-metchick-named-president-of-laticrete-...

Laticrete Ships First Recyclable Plastic Bags

Bethany CT, March 15, 2007--Laticrete International, Inc. shipped its first batch of Laticrete System materials in recyclable plastic bags from its Hamlet, North Carolina facility to Palmetto Tile Dis...
http://www.floordaily.net/floorfocus/laticrete-ships-first-recyclable-plastic-ba...

Laticrete Donates Product to Haitian Village

Bethany, CT, December 5, 2005--Laticrete International, for a half a century, has been a world leader in providing ceramic tile and stone installation systems on a global basis. Innovation and comm...
http://www.floordaily.net/floorfocus/laticrete-donates-product-to-haitian-villag...

Laticrete Sponsors NASCAR Race Car

Bethany, CT, June 22, 2007--Laticrete has entered into an agreement to sponsor the race car of long-time MVP contractor Dennis Pobanz from Marino Tile and Marble in Colorado Springs. Pobanz, a NASCAR ...
http://www.floordaily.net/floorfocus/laticrete-sponsors-nascar-race-car

Laticrete Opens New Plant in China

Bethany, CT, April 25, 2008--Laticrete International marked the opening of its manufacturing plant in China on April 2 at Songjiang, Shanghai. The building of the new production and research center i...
http://www.floordaily.net/floorfocus/laticrete-opens-new-plant-in-china

Laticrete’s Rothberg Elected to CTDA Hall of Fame

Bethany CT, September 8, 2006--Laticrete International founder and chairman emeritus, Dr. Henry M. Rothberg, will be inducted into the Ceramic Tile Distributors Association (CTDA) Hall of Fame on Nove...
http://www.floordaily.net/floorfocus/laticretes-rothberg-elected-to-ctda-hall-of...

Cox Names Laticrete Sales Manager, North America

Bethany, CT, May 4, 2007--Laticrete has appointed Vernon Cox, Sales Manager, North America. In his new position, Cox will oversee all Regional Sales Managers, with the full responsibility of building ...
http://www.floordaily.net/floorfocus/cox-names-laticrete-sales-manager-north-ame...

Laticrete Names Southern California Rep

Bethany, CT, June 6, 2007—Laticrete has appointed Brian Carlson to the position of technical sales representative for the California Southern region, including Northern Los Angeles County, Ventu...
http://www.floordaily.net/floorfocus/laticrete-names-southern-california-rep

Laticrete Expanding Partnership with Mr. David's Flooring

Bethany, CT, July 20, 2016— Laticrete Supercap has announced that it is expanding its partnership with Mr. David’s Flooring. With the expansion, Mr. David’s Flooring International ...
http://www.floordaily.net/floorfocus/laticrete-expanding-partnership-with-mr-dav...

Laticrete Begins Construction of Shanghai Facility

 Shanghai, China, September 17, 2007--Laticrete International Inc. started the construction of its Asia-Pacific production base at Songjiang District in southwest Shanghai on September 12, accord...
http://www.floordaily.net/floorfocus/laticrete-begins-construction-of-shanghai-f...

Latricrete Announces Expansion of Manufacturing & Distribution Facility

Grand Prairie, TX, June 10, 2016—Laticrete announced the expansion of its manufacturing and distribution facility in Grand Prairie, Texas with a ground-breaking ceremony. Construction of the...
http://www.floordaily.net/floorfocus/latricrete-announces-expansion-of-manufactu...

Floor Prep: LVT growth is supported by a range of compatible floor-prep materials - Jan 2018

By Darius Helm LVT’s rapid growth in both the residential and commercial markets has fundamentally changed the floorcovering landscape, already accounting for about 8% of flooring sales and lik...
http://www.floordaily.net/floorfocus/floor-prep-lvt-growth-is-supported-by-a-ran...

Laticrete Acquires DuPont Surface Care Business

Bethany, CT, June 5, 2014 – Latricrete and DuPont said they have reached a definitive agreement for Laticrete to purchase the DuPont Surface Care business.The transaction is expected to close la...
http://www.floordaily.net/floorfocus/laticrete-acquires-dupont-surface-care-busi...

Laticrete Loses Trade Secrets Case; Will Appeal

Hartford, CT, June 30, 2010--Connecticut firm Dur-A-Flex was awarded more than $50 million dollars in damages for the alleged misuse of trade secrets by Laticrete, a claim the company vigorously denie...
http://www.floordaily.net/floorfocus/laticrete-loses-trade-secrets-case-will-app...

Laticrete Expanding Canadian Footprint

Bethany, CT, June 1, 2018-Laticrete is expanding its footprint in Canada with a dedicated in-country business operation, including a new office in the town of Tecumseh in the Windsor-Essex region of O...
http://www.floordaily.net/floorfocus/laticrete-expanding-canadian-footprint

Laticrete Opens New Corporate Campus

Bethany, CT,  June 30, 2008--Laticrete marked the grand opening of its new $24 million corporate campus on June 24 with a ribbon-cutting ceremony in Bethany.The new 32,000 square foot office buil...
http://www.floordaily.net/floorfocus/laticrete-opens-new-corporate-campus