Harley-Davidson Exec To Keynote NWFA Expo

St. Louis, MO, Oct. 24, 2011 -- The National Wood Flooring Association said that Ken Schmidt, former director of communications at Harley Davidson, will be the keynote speaker at its 2012 Wood Flooring Expo.

The event will be held April 10-13 in Orlando, Fla., and the event will include the giveaway of a new Harley Davidson motorcycle.

Schmidt will speak on Wednesday, April 11 about how Harley Davidson’s vision for branding, corporate positioning, and customer relations turned the company into a market leader, and will show how those principles apply to the wood flooring industry.