Broadlume & Mannington Form Exclusive Partnership
New York, November 16, 2023 - Broadlume, a flooring technology company, has announced an exclusive partnership with Mannington, including the Mannington and Phenix brands, as they leverage Broadlume’s platform to power their Digital Retailing program.
Last month, Broadlume introduced Digital Retailing, a technology that enables shoppers to complete most of the transaction online and finalize it in a showroom. The new program will help Mannington’s retailers by offering a seamless shopping experience that increases sales opportunities, improves how flooring businesses operate, and delights customers.
Through this partnership, Broadlume will be the exclusive technology partner for Mannington’s One Mannington, One Phenix, and Compass Loyalty Programs to offer Digital Retailing to their retailers, with the program aiming to launch in Q1 of 2024.
As Mannington rolls out the next generation of its programs, there’s an opportunity for retailers to rapidly increase their brand awareness and sales opportunities due to the popularity of the Mannington brands on Broadlume’s platform.
“When we looked at our data, Mannington is one of the most searched brands across our entire ecosystem. By offering a better user experience through visualization and e-commerce sample ordering, this partnership will immediately unlock new sales opportunities for retailers solely based on the existing demand we see for Mannington products,” said John Weller, CIO at Broadlume.
“The ability to offer a seamless shopping experience for Mannington’s retailers will provide a much-needed boost as the economic outlook continues to be unpredictable.”
For Mannington, the opportunity to offer its retailers with online visualization, an in-store visualization kiosk, and online sample ordering helped kickstart the conversation, but it was Broadlume’s impact on Mannington and Phenix retailers' businesses that made moving forward with the partnership an easy decision.
“Recent consumer research that we conducted shows that consumers are putting a lot of trust in brands promoted on retailers’ websites, and Broadlume offers several thousands of those sites,” said Lori Keith, VP of Residential Marketing at Mannington.
“We looked at the sales data for our top retailers who currently work with Broadlume and the results were incredible. Retailers already on Broadlume’s website platform have an average of 30% higher Mannington sales, compared to retailers with other website providers,” added Keith.
Beyond the impact on flooring sales, the two companies share a similar vision.
“Mannington has always been focused on the independent retailer, not the big box stores, which aligns with Broadlume’s focus. We look forward to helping drive more engaged and committed shoppers to our aligned retailers,” shared Keith.
By partnering with Broadlume, Mannington and Phenix retailers will be able to deliver a world-class customer experience that is proven to increase sales opportunities while radically simplifying and shortening the sales process.