Broadlume

Largest independent developer of flooring websites for dealers and retailers.

Strategic Exchange: Venture-backed Broadlume is out to change the industry. Will it succeed? - Dec 2021

By Kemp Harr For a brief moment last month, I was reminded of the chant, “The whole world is watching,” which originated back in 1968 when anti-Vietnam demonstrators were beaten and arre...
http://www.floordaily.net/floorfocus/strategic-exchange-venture-backed-broadlume...

Broadlume Acquires Retail Lead Management

Sarasota, FL, August 31, 2021--Broadlume Inc. has acquired Retail Lead Management (RLM), a flooring industry customer relationship management (CRM) platform. The purchase of RLM will allow Broadlume, ...
http://www.floordaily.net/floorfocus/broadlume-acquires-retail-lead-management-

Registration Now Open for Broadlume's Digital Flooring Summit

San Rafael, CA, September 15, 2020-Broadlume will launch FloorCon-the world’s first digital, interactive flooring summit-on October 15 and 16, 2020 FloorCon 2020 will provide flo...
http://www.floordaily.net/floorfocus/registration-now-open-for-broadlumes-digita...

Broadlume Acquires Creating Your Space

San Rafael, CA, January 14, 2020--Broadlume, a newly formed company with the mission to build integrated solutions that transform the way flooring is bought and sold around the world, has acquired Cre...
http://www.floordaily.net/floorfocus/broadlume-acquires-creating-your-space

Broadlume Announces Acquisition of Rollmaster During FloorCon

Sarasota, FL, November 17, 2021-Broadlume used its platform at its inaugural FloorCon event to announce its acquisition of Rollmaster.  RollMaster Flooring Software started in the late 1970s whe...
http://www.floordaily.net/floorfocus/broadlume-announces-acquisition-of-rollmast...

Haines Partnering with FloorForce for its Loyalty Club

Glen Burnie, MD, July 1, 2020-Haines has partnered with FloorForce to bring FloorForce’s lead development technology exclusively to members of the Haines Loyalty Club.  FloorForce’s ...
http://www.floordaily.net/floorfocus/haines-partnering-with-floorforce-for-its-l...

Business Management Software Update: Major providers are rolling out new features, with more on the way – Jan 2022

By Jennifer Bardoner With the majority of consumers beginning the shopping process online, having a robust software system to capture and streamline those potential sales can make or break a busines...
http://www.floordaily.net/floorfocus/business-management-software-update-major-p...

Broadlume Acquires Banaboom

Sarasota, FL, March 25, 2022-Broadlume-parent company of FloorForce, Creating Your Space, FlooringStores.com, Retail Lead Management (RLM), and RollMaster-has acquired flooring software company Banabo...
http://www.floordaily.net/floorfocus/broadlume-acquires-banaboom

John Weller Discusses Broadlume's FloorCon Trade Show in Sarasota in November

July 22, 2021—John Weller, Chief Innovation Officer at Broadlume, and Kemp Harr discuss his firm’s FloorCon inaugural trade conference scheduled for November in Sarasota. Listen to the int...
http://www.floordaily.net/flooring-podcasts/john-weller-discusses-broadlumes-flo...

John Weller Discusses Broadlume's Acquisition of Jason Goldberg's CRM Platform

August 31, 2021—John Weller, Chief innovation officer at Broadlume, and Kemp Harr discuss Broadlume’s acquisition of the Retail Lead Management CRM software that was developed by Jason Gol...
http://www.floordaily.net/flooring-podcasts/john-weller-discusses-broadlumes-acq...

Todd Saunders Discusses Broadlume's Mission and FloorCon 2020

September 15, 2020--Todd Saunders, CEO of Broadlume, and Kemp Harr discuss the background and mission of this new floorcovering focused digital technology provider and its debut of FloorCon 2020 sched...
http://www.floordaily.net/flooring-podcasts/todd-saunders-discusses-broadlumes-m...

Broadlume Announces Keynote for FloorCon 2021

Sarasota, FL, November 1, 2021-Broadlume has announced that Joe Gibbs, NFL and NASCAR Hall Of Fame inductee, will be the keynote speaker for FloorCon 2021.  The event will take place November 17...
http://www.floordaily.net/floorfocus/broadlume-announces-keynote-for-floorcon-20...

Registration Now Open for FloorCon 2021

Sarasota, FL, July 22, 2021-Registration is now open for FloorCon 2021, presented by Broadlume, which will take place November 17 and 18 in Sarasota, Florida. The event will include,  * explana...
http://www.floordaily.net/floorfocus/registration-now-open-for-floorcon-2021

AdHawk Acquires FloorForce

New York, NY, January 16, 2019-AdHawk, a company that helps businesses optimize their digital advertising campaigns, has announced the acquisition of FloorForce, a digital marketing agency and website...
http://www.floordaily.net/floorfocus/adhawk-acquires-floorforce-plans-to-expand-...

Todd Saunders Discusses Broadlume's FloorCon Meeting and Acquisition of Rollmaster

November 18, 2021—Todd Saunders, CEO of Broadlume, and Kemp Harr discuss Broadlume's FloorCon meeting in Sarasota, how the acquisition of Rollmaster fits into their “all in one” digi...
http://www.floordaily.net/flooring-podcasts/todd-saunders-discusses-broadlumes-f...

Creating Your Space Launches New Video Series on Countertops

San Rafael, CA, August 23, 2019-Creating Your Space has launched a new video series on natural stone slab countertops.  These educational videos are the next series in the extensive product know...
http://www.floordaily.net/floorfocus/creating-your-space-launches-new-video-seri...

FloorCon 2021 Scheduled for November in Sarasota

Sarasota, FL, May 4, 2021-FloorCon 2021, presented by Broadlume, will take place November 17 and 18 in Sarasota, Florida. The event will include,  * explanation of the all-new consumer journey ...
http://www.floordaily.net/floorfocus/floorcon-2021-scheduled-for-november-in-sar...

Industry developments: Dancik, RFMS, QFloors, Rollmaster and more

  By Darius Helm Software for flooring dealers and distributors has come a long way from the accounting programs developed in the ’80s. Today’s software offerings are fine-tuned ins...
http://www.floordaily.net/floorfocus/industry-developments-dancik-rfms-qfloors-r...

RollMaster Forms Partnership with United Weavers

Hammond, LA, May 11, 2022-RollMaster Software, a Broadlume company, has partnered with United Weavers to offer its software customers the vendor’s complete line of B2B catalog and price import p...
http://www.floordaily.net/floorfocus/rollmaster-forms-partnership-with-united-we...

Flooring's Slow Start, Marketing Strategies, Social Media: Strategic Exchange - Mar 2016

By Kemp Harr Did February seem like a long month to you? Many of the industry’s seasoned veterans will tell you that February is not their favorite month, and it didn’t help that this y...
http://www.floordaily.net/floorfocus/floorings-slow-start-marketing-strategies-s...

New Website Helps Retailers Benchmark Digital Marketing Targets

San Rafael, CA, January 9, 2017—Creating Your Space has launched a new website with an online marketing calculator. The tool was built to assist floorcovering retailers in determining how much ...
http://www.floordaily.net/floorfocus/website-helps-retailers-benchmark-digital-m...

Neil Daley Discusses FloorCon 2021

October 29, 2021—Neil Daley, VP of merchandising for Broadlume, and Kemp Harr discuss the upcoming FloorCon meeting in Sarasota, Florida on November 17-18. Listen to the interview for more detai...
http://www.floordaily.net/flooring-podcasts/neil-daley-discusses-floorcon-202160...

Building Store Traffic: For independent retailers, there are more ways than ever to reach the consumers. Knowing what’s best is the challenge - April 2021

By Meg Scarbrough Getting consumers to walk through the front door of a retail store isn’t like it used to be. For years, advertising to them was pretty straightforward and involved TV, radio,...
http://www.floordaily.net/floorfocus/building-store-traffic-for-independent-reta...

Competing with Giants: Brick-and-mortars are finding their unique identities in an effort to stay competitive against Internet retailers - July 2021

By Meg Scarbrough The retail flooring industry has for years grappled with how to stay competitive in a world in which e-commerce is not just a convenience but an expectation among consumers. And if...
http://www.floordaily.net/floorfocus/competing-with-giants-brick-and-mortars-are...

Best Practices: Southwestern Interiors - Feb 2021

By Jessica Chevalier When Bill McCaddon purchased Southwestern Carpets in August 2001, it was a firm solely focused on apartment replacement work, which at the time was mostly carpet installation. Tw...
http://www.floordaily.net/floorfocus/best-practices-southwestern-interiors-feb-2...