Armstrong Launches Redesigned Website

Lancaster, PA, April 28--Armstrong today announced the redesign of its award-winning web site, Armstrong.com to help consumers walk through the steps necessary to find the right floor for their needs. The goal of the new site is to make finding the perfect floor simpler and more fun by offering inspiring design ideas, new interactive shopping tools, and more help envisioning new floors in a home setting. Highlights of the new web site include: Shop by Room: New and improved interactive shopping tools offering show home visuals and advice from interior designers. Floor Selector: To make the shopping experience even more user- friendly, consumers can design a room visualizing how product selections will look - before they buy. Rooms can be designed by decor, floor and room type. Idea File: Save your flooring selections for side-by-side comparisons. Design my Room: See floors in your very own room! This one-of-a-kind tool is available for purchase via download or CD directly from Armstrong.com. Order Samples: Request floor samples online to see how your selection fits in your own home and coordinates with your decor. Store Locator: Browse floors based on the products that your local store carries and identify local stores that offer Armstrong certified installers. Do-It-Yourself Center: For DIY customers, it's easy to compare floors based on ease of installation plus get technical questions answered. Complete Product Catalog: The entire Armstrong flooring portfolio at your fingertips: Bruce Hardwood Floors, Armstrong Hardwood Flooring by Hartco, Robbins Fine Hardwood Flooring and Armstrong brand flooring across laminate, vinyl, ceramic and Genuine Linoleum. "Nearly half of all hard-surface floor buyers in 2005 will visit Armstrong.com prior to making a purchase," says Jesse Engle, general manager, eMarketing. "People have different needs when shopping for a floor - some want to shop by room, some wish to browse, some need to learn about a particular floor type. The new Armstrong.com is designed to accommodate all of these," he says. The new web site is designed to appeal to both head and heart to help consumers learn, plan and decide on flooring. For inspiration, a new "Shop by Room" area lets consumers browse by room type to explore personal style, view beautifully decorated rooms organized by decor, and get design ideas from professional interior designers. Room views have been captured from gorgeous show homes, and pages feature decorating tips, and commentary from the interior designers responsible for the rooms. Then there is the pioneering "Design a Room" - long the hottest spot on Armstrong.com - that lets customers see what their new floor will look like in a variety of room settings, mixing and matching floors with different paints and cabinets and ceilings. "Design a Room" even features the entire palette of paint colors from Benjamin Moore and Sherwin Williams. The new "Floor Selector" tool leads consumers through a step-by-step process and teaches about budget, performance and style features for different kinds of floors. In addition to seeing floors in different room settings, consumers can also save floors in their own "Idea File" to compare features - and quality levels-side-by-side. And if that is still not enough to help people decide, they can order flooring samples to be sent to their own home. The site has been improved to help consumers find the information they are looking for quickly - content is arranged according to consumer needs. The new compelling design also incorporates performance enhancements that provide faster page load times. From the new Flooring Home page, consumers can select any one of three main pathways, each aimed at different needs - "Room Design Center," "Do-it- Yourself (D-I-Y)" or "Find Your Floor," which is ideal for product browsing and targeted searching.

Related Topics:Armstrong Flooring, AHF Products

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