Armstrong Intros Century Farm Hand-sculpted Wood

Lancaster, PA, February 10, 2006--Century Farm Hardwood Flooring, a distinctive, one-of-a-kind floor from Armstrong Hardwood Flooring by Hartco, is the result of a passion for old-world craftsmanship coupled with an understanding of the real-world requirements of everyday life. “There’s a resurgence in demand for the handmade and unique, including hand sculpted hardwood floors, but the sculpting is becoming much more subtle. The ends and edges typically have a soft, pillowed effect with delicate areas of chisel, created by hand-- rustic yet refined,” says Sara Babinski, principal designer, Armstrong. Suggesting a simplicity and honesty of another time, a blend of technology and craftsmanship are forged to bring to life the rich timeworn look of this classic floor. Each piece of wood is sculpted by hand, just as craftsmen have done for centuries. Planks are cut into varying lengths for an authentic look and edges also are hand-beveled. The entire Century Farm Hand-sculpted Collection is offered in 5 inch width, while four of the SKUs also are available in 3 inch width. When paired with Armstrong’s rigorous quality standards, the Century Farm Hand-sculpted Collection is more durable, more authentic in appearance, and features more species from which to choose than other wood floor brands. America’s homes have been clad in red oak strip and plank floors for the better part of the last century. While traditional oak strip and plank floors will continue to be popular, homeowners are demanding more choices. Available in 20 colors and five species, including cherry, birch, maple, walnut and hickory, Century Farm offers a new opportunity to personalize and customize the home environment with rich tradition and time-hewn looks. Century Farm is a 100% wood engineered floor. Engineered wood flooring can be used virtually anywhere, even over concrete. The unique cross-ply construction of an engineered floor controls the floor’s natural tendency to expand and contract, enabling glue down or floating installation. The floors are backed by a 25-year residential finish warranty, and a three-year commercial finish warranty. It has a renewable finish which can be recoated an unlimited number of times.


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