Anderson Advertising Policy Sets Minimum Pricing

Clinton, SC, Aug. 28, 2008--Anderson Floors has introduced a new minimum advertised price policy for all advertisers of any Anderson hardwood product, in any media.

The policy is designed to protect retailers and distributors from being undercut by Internet businesses and other outlets that used bait and switch tactics

"We feel it is critical to continue to protect our luxury brand position and support retailers that invest in our products by allowing a profit to be earned," said Jeff Sills, Anderson’s chief operating officer.

Anderson said its distributors and retailers are embracing the policy.

“Our sales staff and management team has been dealing with advertised prices, particularly on the Internet, that make no sense and can’t even cover a retailer’s minimum operating cost," said Bob Eady, vice president of T and L Distributing in Houston .

"The new policy will allow our retailers and sale team to focus their energy on proactive sales initiatives verses addressing reactive calls dealing with low advertised prices which are outside our control.”

Sills said Anderson is receiving several inquires per week from the industry regarding companies violating the policy.

“Each company is individually contacted by our distributor and in some cases an Anderson associate to inform the advertisers of the policy guidelines," Sills said.

"We will impose the full restriction outlined in the policy to any advertiser not in compliance with the program.” said Sills.