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Publisher Kemp Harr discusses the state of mortgage rates and prospects for improvement in the housing market, and also reports on soft January markets, along with financial analysis of year-end results of Floor & Décor and Interface.
Publisher Kemp Harr interviews Jonathan Cohen, CEO of the business founded by his father, covering his path through the business, the firm’s acquisitions, the decision to bring in private equity, expansion into hard surface and succession plans.
Guest columnist Linda Snyder discusses her design of Pasadena, California’s Le Meridien Arcadia, including how floorcoverings from Crossley Axminister, Expanko, Royal Thai, American Olean and The Dixie Group helped complete the design vision.
Editor Jessica Chevalier profiles South Carolina-based Floor Boys SC, which was founded by Brian Peed 12 years ago, including the range of services offered at its four locations, team building, successful strategies and how it approaches advertising.
Contributing editor Paul Friederichsen discusses the importance of marketing plans and strategies, and he offers a comprehensive primer on how to develop a successful marketing plan, including goals, tactics and a six-point checklist.
Contributing editor Irene Williams offers insights into the value of email marketing, new sending requirements and a range of email tactics, including graphics, timing, segmentation, personalization and automation.
Contributing editor John Forbes, director of manufacturer services for the National Wood Flooring Association takes a close look at hardwood refinishing, including which veneer types and thicknesses can be refinished and the value of the service.
Shaw Contract’s Reesie Duncan, Royce Epstein and Stacey Gerbman from Mohawk Group, Arnavaz Barshan from Mohawk’s Durkan, Kelly Simcox from Interface, and Terry Marchetta from Mannington weigh in on 2024 design and color trends.
Editor Darius Helm reports on the state of the market, including updates from Shaw, Mannington, Engineered Floors, Mohawk, CFL, HMTX, IFC, Novalis, Interface, AHF Products, MSI Surfaces, Tarkett.
Editor Jessica Chevalier offers an indepth report on the residential broadloom business, covering market performance, trends, targeting the consumer and boosting builder relationships, along with a fiber update and highlights from key producers.