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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Contributing editor Paul Friederichsen writes about the roles and relationships between sales and marketing, including a graphic comparing the two across a range of elements, and also discusses the value of aligning the two and strategies to succeed.
Contributing editor Irene Williams discusses how understanding of the brain’s function helps to connect to customers, and offers three brain facts: Brains have limited working memory, apply emotion to decision-making and default to efficiency.
Contributing editor Walter Bell offers an indepth column on understanding and implementing quality, including quality assurance and control testing guidelines, covering concrete issues, tensile strength, floor coating film thickness and more.
Editor Darius Helm reports on developments in flooring sustainability, including the focus on carbon, product circularity, the circular economy and the LVT revolution, with the section on naturally green floors and laminate’s unique green story.
Floor Focus’ editorial team provides highlights from key players, including Shaw, Mohawk, Interface, HMTX, Aquafil, Universal Fibers, Tarkett, Mannington, Forbo, AHF, Novalis, Milliken, Gerflor, Nox, CFL, Ascend, Ecore, Kährs, Cali and many more.
Editor Jennifer Bardoner reports on the state of the category, from an overview of the market, improvements in the laminate core and product development to how to re-educate RSAs, the value of differentiated offerings and what the future holds.
Editor Jessica Chevalier offers a comprehensive report on the government sector, including processes for generating contracts, the variety of government projects and the politics of it all, along with trends in carpet and hard surface flooring.
Publisher Kemp Harr highlights the redesign of Portland International Airport, including the use of new flooring from J+J Flooring and Zena Forest Products, as well as how a treasured design dating from the 1980s was recreated.
Editor Darius Helm reports on carpet recycling, including the tremendous progress made by CARE (Carpet America Recycling Effort) in California, and how new California legislation (AB863) could undo years of progress.
Guest editor Grant Petruzzelli writes about understanding AI’s limitations, modernizing workflows with AI, from prospecting to enhancing customer interactions to improving financial management and streamlining project management.