Tuftex Rebranding Targets Female Consumers

Dalton, GA, Feb. 9, 2011 -- Tuftex of California has launched a rebranding program for 2011 that is aimed at female consumers.

The brand re-positioning, which includes a revised logo, updated marketing materials and a new website, showcases how Tuftex stands out from other carpet collections based on the company’s West Coast influence.

The revamped Tuftex logo pays homage to California by incorporating the beige of a sandy beach and the deep blue of the Pacific Ocean.

Updated marketing materials feature the tagline “Your Color. Your Lifestyle. Your Carpet.”

A new website leads consumers through a series of personality-based questions that matches them to a Tuftex carpet that fits their lifestyle, and it includes an online dealer locator.

Bob Burton has been named divisional vice president of Tuftex product management and marketing. Other Tuftex managers include Greg Payne, director of corporate accounts and mass channels, Janet Compton, director of marketing, Stefan Hoher, director of marketing technology, and Tanner Fanello, Tuftex brand manager.