Shaw Floors Announces Its 2017 Color of the Year: Lush
Dalton, GA, October 6, 2016—Shaw Floors announced Lush as its 2017 Color of the Year. Described as an array of greens inspired by nature, Lush speaks to today’s desire for heath, well-being and renewal.
“From the tallest trees to the deepest valleys, green surrounds us,” said Debbie Houston, creative director, Shaw Floors. “It’s vibrant, but at the same time, soothing. It changes with the seasons without ever getting old or boring. Lush is nature’s neutral,” Houston says.
The color, style and design team at Shaw Floors researches consumer trends year-round to identify the most current styles that are influencing home design and décor. As Shaw Floors examined these trends rippling across the industry, it was impossible to ignore a current consumer desire to feel and live better.
“We are seeing people make more conscious decisions on what they bring into the home,” Houston says. “People are focused on creating healthy environments for their family.”
With this consumer lifestyle insight uncovered, the Shaw Floors design experts were resolute in selecting Lush as the 2017 Color of the Year. Lush spans every style, from glamorous to rustic to contemporary. It can be a statement color, and it plays just as nice with jewel tones as it does with popular neutral hues. Lush can also be used as an accent color to pull out subtle hues in a tweed carpet, bold print or throw pillow.
A universally appealing color, Lush is an excellent companion to hardwood flooring. Just as you’d see in nature, Lush greens are an organic complement to the neutral beauty of hardwood.
Shaw Floors has announced a Color of the Year since 2014, starting with English Royal Navy, followed by Lady in Grey and most recently White Hot. The company is fully committed to tracking interior design trends that inform product development.