New Shaw Ad Campaign Has 'Rooms' Theme
Dalton, GA, Feb. 4, 2011 -- Shaw Floors is rolling out a new national consumer advertising campaign this spring.
After six years building the Shaw Floors brand through evolving variations of the “I want a floor…” campaign, the company is changing the campaign theme to “Rooms.”
Television spots will air this spring on networks like HGTV and Food Network. Print ads will be featured in various shelter and lifestyle publications.
According to Kathy Young, Shaw’s director of marketing, “The campaign is adaptable in so many forms for Shaw, both corporately and for our retailers.”
The new campaign features two print components. The first visual showcases an everyday family complete with a puppy, baby, paint set and spilled milk all in action on Shaw’s Anso nylon Replacement of Nature carpet.
The second visual showcases an urban loft environment.
The television shots bring to life the “Family Room” concept.
Shaw retailers will have the opportunity to utilize the ads starting this spring with customizable print ads, television spots, radio scripts and more.