Modular Carpet Report: Carpet tile is expected to see growth this year and beyond - February 2023

By Jennifer Bardoner

The commercial market’s predominant soft surface flooring material, carpet tile rebounded along with the market through the first half of 2022 before softening under the weight of economic uncertainty later in the year. But as the world continues to adapt to “the new normal” following the Covid-19 pandemic, flexibility is becoming more key than ever, signaling continued relevance and growth opportunities for modular soft surface flooring.

“Modular carpet tile enables both the A&D category and end users to meet space-specific needs, while positively contributing to functionality,” says Anna Webb, Interface’s vice president of marketing and product development for the Americas. “This emphasis on space-specific needs is being seen across our segments and is driving specification of our carpet tile offerings to support what users need from their physical spaces.”

Such needs can encompass everything from aesthetics to site conditions to maintenance. Neel Bradham, Milliken’s general manager and vice president of commercial flooring for the Americas, agrees that modularity will remain a leading driver in commercial environments. “It offers the ability to define space with color, the ability to have less installation effort, the ability to selectively replace damaged goods,” he explains, adding, “From an aesthetic perspective, we’re starting to really get more and more traction around the individuality of a project.”

James Lesslie, president and COO of Engineered Floors (EF), points to LVT’s growing place in commercial environments as an indicator of the importance of the flexibility modular products offer. “If you think about LVT’s growth, we used to put down sheet vinyl, so the trend is there in both types of surfaces,” he says. “LVT is growing a little faster than carpet tile, but there’s still room for growth in tile.”

Michael Gearhart, product director for carpet tile at Mohawk Group, says carpet tile is gaining more ground in hospitality and senior living, long bastions for broadloom. In other segments, carpet tile has already taken the bulk of soft surface share from broadloom. Lesslie believes carpet tile still has a few more years of growth at broadloom’s expense, but he expects the two will reach an equilibrium at some point. While there will always be a place for broadloom in the commercial market, he says, shifting price points and carpet tile’s ease of installation-especially as the industry grapples with a critical lack of qualified installers-stand to make the modular product more attractive.

“If you look at the price component over time, there’s a lot less price difference today than what it used to be between broadloom and carpet tile,” says Jeff West, vice president of marketing for Shaw Contract.

Just as carpet tile has eaten into broadloom’s share of commercial spaces, LVT has taken a bite of carpet tile’s piece of the pie. However, West believes hybrid modular products could bring some of those spaces back to soft surface for the enhanced comfort and sound abatement provided, offered in conjunction with the wearability of a hard surface product. Shaw Contract is set to release a hybrid offering called Bottle Floor this month. Lesslie says EF’s Kinetex hybrid modular product, which is “growing very fast” despite having been in the market for a decade, has endured the foot traffic of eight million people, and “it doesn’t wear out.” He even has it in his garage and says you can’t tell where the cars have been parked.

“I think it is a growth market,” Vicki Roberson, senior director of soft surface product management for Tarkett, agrees, referencing Tarkett’s Powerbond hybrid product-“as long as we’re making sure we’re at the forefront, because it’s a teaching…when they’ve always just looked at soft surface as carpet tile.”

As producers continue to debut and market hybrid products, their growing time and prevalence in the market should aid this transition.

Carpet tile is slowly establishing a place in the residential market, which could offer another opportunity for the category to increase its share. “While carpet tile use began on the commercial side, we are seeing the category grow in the residential market, as consumers positively respond to the customizable, modular benefits, paired with high-end design options,” Webb says, referencing Interface’s residential brand, Flor.

Robb Myer, vice president of Aladdin Commercial, Mohawk’s mainstreet brand, says he’s seeing carpet tile used in media rooms, basements, home offices and as area rugs in a variety of residential environments. “I’m not going to say residential is growing-I think it’s flat-but I think it is a thought-starter to the dealers,” he says. “If you look at the way new purchasers are thinking, they want flexible space; they want to be able to change it out quick.”

Bradham notes that while there is a lot of room for carpet tile to grow in the residential market, there is not much of an emphasis on the single-family arena. He expects to see the category grow in multifamily first, especially as many of the category’s bigger players do not have mass-consumer-facing distribution models. “You’re not seeing it right now because there is too much opportunity in other places that have existing channels,” he says, adding that it would most likely constitute a higher-end offering in the residential market, where there is not as much need for carpet tile’s durability.

West reports that, for the first time since the pandemic hit, all commercial sectors grew last year. And carpet tile has a place in all of them.

That growth came in spite of, and in some cases due to, what Bradham characterizes as “high double-digit percentages of cost increases never seen before in this industry,” which manufacturers met with their own price increases on products.

“I think conditions have both normalized and stabilized,” says Al Boulogne, vice president of commercial carpet and rubber for Mannington. “From what we can tell, raw materials and the supply chain, as related to carpet specifically, have stabilized.” With the loss of Invista, the industry’s leading supplier of nylon 6,6, hitting on top of ongoing labor, material and supply chain challenges, “last year was like trying to change the tires on the landing gear of an airplane at 30,000 feet,” he says, adding, “We’re through that now and ready for a good 2023.”

Roberson reports that prices for nylon chip, among other things, decreased around the end of the year. “We’re hoping that trend will continue and all these storms and different things with the trains and the unions won’t be a headache for us actually getting our material in,” she says.

None of the sources with whom we spoke are anticipating more price increases. And while inflation has cooled demand somewhat, the suppliers are forecasting moderate growth.
“We did notice a softness in the market at the end of 2022, and that’s rolling into 2023, but we feel pretty optimistic for the second half of 2023,” says Gearhart. “The market has been growing for multiple years, and there are still a lot of projects that need to go. We feel like the budgets are going to adjust-inflation is adjusting-and we’re going to be able to continue to grow.”

West says he’s heartened by recent conversations with design firms. But segments are never created equal when it comes to product niches and opportunities.

“Intentional product development is going to be what leads the way in 2023,” Boulogne says, noting the uncertainty that still surrounds workplace, a major market for carpet tile.

Webb reports, “With respect to the corporate office segment, designers are really looking at how to make the workplace into a destination for employees. This evolution in the workplace has created even more of a place for residential-like products to be incorporated into offices. We’re seeing this especially in collaborative spaces and in communal areas that provide a more comfortable feel and allow for conversations to easily flow like they would in your living room at home.”

While such refreshes offer opportunities for flooring, West believes that, as compared to 2019, workplace soft surface sales will still be lower in units but higher in dollars. Sources do report activity in the segment, though. Meanwhile, they are looking to other sectors as workplace continues its recovery. Many report increased activity in education, healthcare and senior living.

The pandemic furthered several trends as designers seek to infuse today’s spaces with energy, a sense of wellbeing and a welcoming, comfortable atmosphere.

“Biophilic design reduces stress and supports occupant wellbeing by bringing the soothing qualities of nature indoors, and we continue to see nature-inspired flooring patterns resonate in the marketplace,” Webb says. “More specifically, we continue to see demand for biophilic-inspired flooring options that use color, texture and shape to bring the outdoors in, which positively contributes to occupant health and wellbeing.”

Additionally, the pandemic accelerated the blurring of lines already evidenced by the resimercial trend. “We’ve seen a lot of corporate environments that want more of a residential/hospitality, experience-type product,” says Shannon Cochran, vice president of creative and product development for Patcraft.

Roberson reports that some of this is due to the flexibility now required of spaces. Quoting Tarkett’s new vice president of design, Omoleye Simmons, she says such crossover products have evolved into “really nondescript patterns to abstract texture that allows more flexibility with cost conscious solutions,” noting that this can be achieved with three or four products that offer a complementary color line, varying dimension and a tiered approach to pricing.

Aladdin’s Myer says that while popular geometrics tended to resemble broken glass or sticks overlaid over more organic patterns, current preferences are for modern-looking scalable geometric patterns, achieved through both color and texture.

Bentley Mills president Jay Brown says the firm is getting more requests for color, “not crazy color palettes that blind you, just a little bit of an introduction of color.” Whether saturated or chalky, Cochran notes that they have to maintain their integrity on the floor.

“For the longest time, we talked about grey, grey, grey and different shades of grey,” she says. “We have swung the pendulum back and are seeing a lot of really warm, fresh neutrals and a lot of use of color. Creating that mood for a space has been really important.”

With the market demand for sustainable products increasing, Shaw is beefing up its portfolio of EcoSolution Q100 soft surface products, made from 100% recycled-content nylon. Recent examples include the West Elm + Shaw Contract collection-which speaks to the resimercial trend as well-along with new styles in Shaw Contract’s Collective collection, and West says this year the firm will add “significantly more collections.”

“We’re continuing to see a move [in the specification process] toward reduced embodied carbon and even, for that matter, demand around carbon neutral as well,” he says.

The company’s reTurn reclamation and recycling program has recycled nearly one billion pounds of Shaw’s EcoWorx and ReWorx products since 2006, and there are plans to expand it this year to make it even easier for customers to get the used product back to Shaw-often at no cost to the customer-to then serve as feedstock for new material.

While Shaw Contract’s platform has been centered on nylon 6 for some time, it does have some collections made of PET, typically targeted at multifamily. This month, the brand will launch a hybrid PET product called Bottle Floor, which contains approximately 60 plastic bottles of post-consumer content per square yard. It is part of Shaw’s ReWorx platform, which can be recycled in its entirety. The product was originally previewed at NeoCon 2021, where it won a Best of NeoCon award. West expects its combined hard surface/soft surface performance benefits to make it popular across segments.

He and Cochran credit Shaw’s relationships with its customers and routine “listening tours” for helping the company specialize its products and gain specifications. West says 2022 was “a great year” for Shaw Contract, with growth across all sectors. Despite a slowdown in Q4, he remains optimistic, especially as it relates to healthcare, education and multifamily.

Last year, Patcraft saw slight growth in its soft surface business, most of which is carpet tile. Much, but not all, of that was attributed to price increases, as workplace, the brand’s largest segment, sought to find its footing as the sector evolves. Cochran says Patcraft also focuses on education, primarily K-12, and senior living, both of which are seeing healthy activity.

The brand’s new Amplified Nature collection is targeted at senior living environments, offering a mix of carpet tile and broadloom. Broadloom still has a strong position in senior living and tenant improvement, Cochran notes, whether due to its price point, unified moisture barrier, or both.

Patcraft uses mostly nylon in its products but has some that are made of PET, preferring not to blend fibers so that they can be easily recycled. The brand participates in Shaw’s reTurn program, and in 2021, Patcraft introduced products made with EcoSolution Q100.

Additionally in 2021, it introduced a hybrid PET product made of roughly 50% post-consumer recycled material. Spatial Palette was the first collection on Shaw’s ReWorx platform.

With hospitality and senior living pegged as the sectors with the most potential for growth this year, per Gearhart, Mohawk Group will this month debut the Emanating Echoes collection geared at senior living, already a growing focus for the firm. Mohawk services the hospitality market through its Durkan Hospitality brand, and Gearhart says it is “a market we do a really good job in.”

While both segments tend to lean more toward broadloom, he says that has been shifting in favor of carpet tile. Though, he notes that “the tile product needs to be the right fit for senior living,” with visuals that aren’t too dizzying or distracting.

Denim Culture, another new collection coming this month, will focus on higher education and workplace-the latter of which Gearhart says still shows activity, despite being down compared to its prepandemic volume as employers adjust to emerging work models. “We will just have to keep on looking at it to see what happens in 2024, but it’s still a good market,” he says. “Leases are being signed and buildings are being built, so that means there has to be carpet going into those facilities.”

As some specified commercial projects sit on the shelf following the industry slowdown in the second half of last year, Myer says mainstreet is holding its own, reporting that Aladdin’s units are flat if not slightly up. Last year, the brand’s carpet tile sales grew by double digits as price increases swept the industry.

“We are seeing some growth now, even on order entry,” says Myer, noting a lot of activity around EnviroStrand solution-dyed PET products, which started replacing olefin in Aladdin’s portfolio around six years ago. “Now we have value-priced carpet tile and value-priced broadloom that play together,” he says, noting that offering a complete platform of complementary products-which for Aladdin includes the coordinating Tailored Trim line, something Myer says is unique to mainstreet-has driven sales by simplifying the process for retailers and sales associates.

Like Mohawk Group, which offers both PET and nylon products, Myer says Aladdin is not putting all its eggs in one basket and will continue coming out with price-driven nylon products. The sweet spot seems to be $14 to $16 per square yard for ColorStrand, Mohawk’s solution-dyed nylon, and $11 to $13 per square yard for EnviroStrand, he says.

Gearhart says Mohawk produces nearly all of the fiber for its carpet tiles, though it does source some space-dyed nylon. Mohawk Group began transitioning customers to its self-extruded Duracolor Tricor nylon 6 in 2019, so it was not impacted by Invista’s exit last year. The firm only has select custom products that utilize nylon 6,6.

Gearhart says Mohawk’s “worry-free” platform is a differentiator thanks to Duracolor Tricor’s high performance against soiling, staining and wear-and-tear, as well as the EcoFlex One cushioned backing introduced last year, which can be installed in environments with high moisture levels or pre-existing adhesive on the floor. Both are carbon neutral (plus 5% for EcoFlex One), Red List Free, contain recycled content and are recyclable through Mohawk’s ReCover fee-based reclamation and recycling program. Sustainability has long been a focus for Mohawk, and Gearhart says ReCover diverts over 9,000 tons (18 million pounds) of material from landfills each year, everything from cardboard and paper products to nylon and PET, which then go into fiber, backings and other sundries.

Lesslie says one of Engineered Floors’ (EF) primary growth-drivers is its PET offerings for the commercial market, where he sees continued room for the fiber’s growth. Utilizing its proprietary technology, the company has been able to create a thicker and high-performing polyester fiber, which it introduced commercially roughly five years ago and warranties the same as its nylon products. PET is especially desirable in tenant improvement and mainstreet applications, he says, both of which are performing well in the market. EF serves the mainstreet market through its Pentz brand.

Lesslie believes EF outperformed the overall market in commercial carpet tile last year. “Our supply chain was not as severely impacted as others’; our plants are very close together, so we don’t have to do a lot of interplant transport; and we have very large facilities, so we can shift people from one plant to another,” he explains.

He anticipates 2023 will bring single-digit growth in both units and dollars, the latter of which contributed to top line growth last year.

Kinetex, a hybrid modular product housed under EF’s J+J and EF Contract brands, is among the company’s popular carpet tile, as well as sustainable, offerings. It contains a minimum of 45% post-consumer recycled content.

In addition to working with the Carpet Rug Institute (CRI) on reclamation of the company’s products, Lesslie notes that EF’s solution dying process-which constitutes its entire platform-uses significantly less energy, water and gas than space dying.

“We’re looking for things that are environmentally sustainable as well as economically sustainable, and we’re finding those,” he says. “That’s the sweet spot. Then, we can do everything that way instead of saying ‘we have this one product or one collection.’”

Mannington grew its commercial carpet business by double digits last year with the acquisition of AtlasMasland, which gave broadloom a boost, and Boulogne says carpet tile grew alongside. While he calls it a solid year in terms of both dollars and units, he believes the numbers would’ve been better were it not for Invista exiting the nylon 6,6 business, which compounded ongoing supply chain issues. Mannington exclusively uses nylon-mostly 6,6-in its commercial products, and the majority of that came from Invista.

“Things we were fighting tooth and nail to get this time last year, we have a steady supply chain established or a new supply chain established,” he says, referring to Universal Fibers and other domestic suppliers.

With “good competitive lead times again,” Boulogne says Mannington is planning to launch a “huge amount” of new commercial soft surface products, including some targeted at new focus areas. “We’re not just throwing stuff out to see what sticks; we’re targeting segments we’re very strong in already or segments we’ve not traditionally been a big player in,” he says, citing new capabilities thanks to the recent fiber changes and integration of AtlasMasland’s machinery.

Playing in the mid to upper price points, Mannington typically targets workplace, healthcare and education but, like everyone, has had to look elsewhere for volume as corporate shakily regains its footing. Multifamily is one of those opportunities, so the company recently debuted its first commercial PET products as part of the Dwellings broadloom collection.

Reimagined versions of AtlasMasland’s Natural Elements Too, Crafted and Adapt carpet tile collections are up next. New studio originals will come later in the year, including products for the education and senior living segments, both of which Boulogne says are seeing sustained healthy activity.

All of Mannington Commercial’s new launches going forward will be 105% carbon negative. The company is currently assessing all of its products and the web of related supply chains so that it can ultimately achieve this without the purchase of carbon offsets, and is beefing up its product specs with existing criteria and benchmarks in the meantime. Its commercial soft surface platform gained recycled content through the switch to Universal’s fiber, and most of the products can be specified with PVC-free backing.

Early last year, Shane Totten was hired as the director of sustainability for Mannington Commercial, a new position for the firm.

Targeting education, especially K-12, as its primary segment, Tarkett saw nearly double-digit growth in its carpet tile business last year, and Roberson expects about the same this year. She estimates the numbers are in line with the industry’s.

The recent Asthma and Allergy Friendly third-party certification of Tarkett’s Powerbond RS hybrid product should help it in the education arena, where there can be concern over allergens residing in carpet and negatively impacting indoor air quality and occupants’ health. The low-pile soft surface’s backing is waterproof when seam sealed as a six-foot product, and it features pre-applied adhesive. Powerbond RS can also be specified in a modular format.

“There is a huge push for that to move forward and…bring it to new design and facilities people so they can understand the benefits and get our foot in the door where some of the carpet tile may have gone away, and hard surface is there,” says Roberson.

When installed with TarkettTape, neither Powerbond nor Tarkett’s non-PVC Ethos backing with Omnicoat Technology require any moisture testing, a common request, Roberson says. In addition to education, Powerbond is gaining traction in senior living-which recently saw the release of a targeted six-product collection called Renewal-as well as some workplace. She sees senior living as a broader growth opportunity and says Tarkett will be placing more of a focus on it this year.

Tarkett does not use any PET in its specified commercial products, relying mainly on its self-extruded Dynex nylon 6, which it supplements with a small amount of 6,6 from Universal Fibers.

Sustainability is a leading focus for Tarkett, whose 2030 goals were validated last month by the Science Based Targets initiative. “Having product we can provide information on that is very transparent is what we worked toward this year: ‘This is what we have, this is what we’re working on and these are our goals from now until 2030,’” says Roberson. The company’s ReStart reclamation and recycling program, which she says launched in the mid-’90s, collected more than 112,000 tons (224 million pounds) of flooring for reuse between 2010 and 2021, and Tarkett has a goal of increasing the volume of its recycled raw materials from 15% to an average of 30% by 2030.

While Interface had not published its complete 2022 earnings as of press time, Webb says, “As more markets specify products with space-specific needs in mind, there continues to be opportunity for carpet tile across multiple segments, including corporate office and education, where interest in creating flexible environments that accommodate quiet work and learning remains high.” The company does not report sales figures according to product type, but Webb says that as of Q3 2022, the flooring producer saw its overall sales increase across the corporate office, education and healthcare segments and had activity throughout the broad range of its carpet tile price points.

She notes that since Interface’s soft surface platform is concentrated on nylon made from recycled materials-much of it 100% recycled-content nylon-it is less susceptible to the cost fluctuations typical with virgin materials, giving the company a competitive advantage. Interface does not use PET in any of its products.

The company’s heightened and longstanding commitment to sustainability is a key differentiator in the marketplace, says Webb. “Now more than ever, we’re seeing that the sustainability attributes of carpet tile are becoming a key consideration in specification,” she adds. “Based on publicly available data, we offer the lowest carbon footprint carpet tile products in the commercial flooring industry before the use of carbon offsets.”

All of Interface’s flooring products are carbon neutral throughout their lifecycle thanks to emission reduction credits and other initiatives. The company was the first to introduce a carbon negative carpet tile with its 2020 Embodied Beauty collection, and all of Interface’s CQuest-backed carpet tiles (and LVT on Sound Choice backing) are GreenCircle Certified as recyclable. Webb says Interface’s ReEntry reclamation and recycling program, which in 2021 collected 6.1 million pounds of post-consumer carpet for reuse, is the only third-party certified recycling system among flooring manufacturers in North America.

Additionally, CQuest Bio backing does not require moisture testing when used in combination with the recommended adhesive.

In late 2022, Interface debuted the HiFi carpet tile collection to offer a high-end aesthetic with enhanced depth and texture but without the typical high-end price, and it will build on that with an expansion of its Open Air collection of “affordable, hardworking carpet styles” originally launched in 2021, Webb says. The company will also introduce a new collection called Third Space that pairs more tailored designs with a plush, residential feel. She says Flor, Interface’s residential brand, is seeing growing traction in the market.

Beating its budget last year, Bentley Mills continued its year-over-year growth and, Brown believes, slightly outperformed the market. While he cites a strong bout of headwinds, he’s optimistic the high-end carpet producer will see moderate growth in 2023. “There are so many headwinds in the conversations around the economy and uncertainty over what the monetary policy is going to be,” he explains. “We’re just in a wait and see mode, but I think we will see moderate growth.”

He credits improvements in the workplace sector-long Bentley’s main arena-as well as a growing focus on higher education and high-end multifamily for that growth, which encompassed both broadloom and carpet tile. Though he expects modular carpet to continue to lead in commercial environments, 2022 was a “very robust” year for Bentley’s broadloom, Brown says, citing its place in multifamily as well as corporate office environments trying to lure people back from the comfort of their home offices. He also notes that all of Bentley’s commercial soft surface designs are available in 6’ and 12’ broadloom in addition to a tile format.

A PVC-free platform, all of Bentley’s commercial soft surface offerings have inherent moisture mitigation properties, as do its adhesives and backings, says Brown. The carpet tiles are made of nylon 6 or 6,6, the latter of which caused Bentley to shift its strategy in light of Invista’s exit from the fiber business. “We have a combination of nylon 6 and 6,6 in our portfolio now,” he says, adding that the new supply from Universal Fibers, Aquafil and Ascend has the benefit of post-consumer recycled material as a component.

Headquartered in California, Bentley is active in Carpet America Recovery Effort’s reclamation and recycling program and has had its own reclamation program, Fulfill, since 1994. Additionally, Brown says Bentley has reduced its water, electricity and gas usage per square yard of manufactured product by more than 30% each within the last five years and has a goal of reducing its greenhouse gas emissions by 50% as part of its push to go from carbon neutral to carbon negative.

Having published its first environmental product declarations (EPDs) ten years ago, updates, expected this quarter, will “reflect much more aggressive Global Warming Potential numbers and contribute to our journey toward a more sustainable and carbon responsible company,” says Brown.

With pent-up demand from the pandemic flowing from 2021 into 2022, Bradham says last year was a good one for Milliken in terms of carpet tile-the diversified company’s primary manufactured product. “I would anticipate we took share in the carpet tile category,” he says. “I would say our volume was less impressive than our total top line, though I think we took share both in volume and in total sales.”

Already at the high end in terms of pricing, Milliken was not immune from rising material and labor costs but increased its position despite price increases, says Bradham. He credits the breadth of Milliken’s carpet tile portfolio, which comprises solution-dyed nylon and print capabilities that Bradham says are unique to Milliken, as well as those products’ performance and the company’s proprietary open-cell cushion backing as meaningful differentiators in the market. WellBac is standard on all of the firm’s carpet tile products and does not require moisture testing.

Though the platform includes both nylon 6 and 6,6, Bradham says the percentage of 6,6 is declining, primarily because of the difficulty of adding more recycled content.

“When we’re chasing carbon numbers or LCA [Life Cycle Assessment] numbers that the customer is demanding, it becomes difficult to use nylon 6,6 products,” he says. “Our customers are looking for carbon neutrality, a proven reduction in your LCA impact and proven ability to recycle your product, whether it’s downcycling or recycling it into other carpet tile.”

Milliken has focused intently on sustainability and invested heavily in studying its processes and impacts. All of its carpet products are Red List Free, allowing 100% of the product to be recycled, and last year Milliken became one of the first 50 companies in the world to have its net-zero targets validated by the Science Based Targets initiative.

Though Milliken does not self-extrude its fiber, Bradham says the company was not largely impacted by Invista exiting the business last year.

Looking ahead, he expects the company to see similar activity in the category again this year. “All the noncorporate segments grew last year for us,” Bradham says, citing education, particularly K-12, and multifamily as bigger growth generators.

While design (and budget) will always be a leading factor for specified projects, sources report an increasing emphasis on sustainable products and producers.

“Depending on the design firm, sustainability may be the ‘on’ or ‘off’ switch for a product to begin with,” Boulogne says. “If it doesn’t check a box or clear some minimum hurdle for that design firm, not only are you not getting selected, you’re not even in their design library. Selection will always be driven by aesthetics, but there are a lot of things that get you in front of them in the first place.”

Copyright 2023 Floor Focus 

Related Topics:Mohawk Industries, The Dixie Group, Fuse, Mannington Mills, Interface, Masland Carpets & Rugs, Tarkett, Carpet and Rug Institute, Engineered Floors, LLC, Shaw Industries Group, Inc., Fuse Alliance, RD Weis