Laticrete Ships First Recyclable Plastic Bags

Bethany CT, March 15, 2007--Laticrete International, Inc. shipped its first batch of Laticrete System materials in recyclable plastic bags from its Hamlet, North Carolina facility to Palmetto Tile Distributors in North Charleston, South Carolina on March 7.   Palmetto Tile carries Laticrete System materials in two existing showrooms in South Carolina, and will open a new, 80,000 square foot facility in North Charleston with the Laticrete plastic bag packaging, ensuring that its new warehouse will be free of dusty, leaky paper bags of cementious powder.   Palmetto Tile has a long history with the company, dating back to the late 1940s when Dr. Henry M. Rothberg, a graduate of the University of South Carolina, took a Polish immigrant named Felix Goldberg under his wing. Dr. Rothberg founded Laticrete soon after, while Goldberg went on to open his own family tile business in Columbia. Palmetto Tile is owned by Goldberg’s son and managed by his grandson, Jason Goldberg.   “We received some of the bags already and they are so much better,” said Jason Goldberg, general manager of Palmetto Tile. “Our customers are going to love them. They can leave the new plastic bags outside or in the back of a truck and they won’t get ruined. Plus, they will keep our warehouse a lot cleaner.   “My grandfather grew up in the tile business with Dr. Rothberg. Laticrete is a great company.  It’s a family business, too. The owners are very approachable. It’s nice to be able to talk with them about the industry 20 years ago or the industry right now. They do a great job of promoting the use of ceramic tile. They make great products and they make them in America. I’m a believer, that’s for sure.”

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