Hill Named WFCA Chairman, Sets Bold Agenda
Anaheim, CA, July 3, 2006--Robert A. Hill, who built a group of floor covering businesses from a single store in suburban Chicago to a $100 million-plus operation today, takes over as chairman of the board of the World Floor Covering Association (WFCA) on July 1, 2006.
He is initiating a program for the association that “is not business-as-usual. This is a unique time in our industry,” says Hill, “a time that creates an opportunity for this organization to grow in membership, resources and services. It is a time when we can make a difference by simplifying a complicated world.”
“Unlike most trade associations, the WFCA has the financial resources to back its initiatives,” the new leader observed. “The sale of the “Surfaces” trade show for $40+ million in 2000 makes it possible for us to undertake programs that can make a difference, not only for our members, but also for consumers. We have the resources to deliver on our promises.”
Hill expects that the new $.25 million WFCA website which is about to come on-line will be a national clearinghouse for high quality consumer information on how to select, purchase and care for all types of floor covering. “It’s designed to be truly helpful, to demystify the whole buying process, and to make decisions easier. It will also enable consumers to find local WFCA dealers and members who are WFCA-certified flooring experts.”
Hill plans to emphasize the strengths of the organization to expand membership during his term in office. “Our members benefit from access to unbiased information on everything from new installation techniques and creative problem solving, to the latest consumer behavior marketing research. Our certification program enables members who qualify by taking a test to call themselves 'FCA-certified flooring experts,' thus giving them a distinction in the marketplace.”
Hill is the founder and chairman of Floor Covering Associates, Inc., a Midwest-based group of businesses which include a chain of floor covering centers, a home furnishings and design center, and the nationwide FCA Network of stores that run from New Jersey to New Mexico. He is a national leader in the industry, who also serves on the board of the National Floorcovering Alliance (NFA). Hill has been the recipient of numerous industry awards, including the Chicago Floorcovering Association’s “Retailer of the Year.”
In addition to Bob Hill taking over as chairman of the board of directors, there are some additional changes in the leadership of the WFCA, effective July 1. Hill replaces Aaron Pirner, CFE, CEO of Cap Carpet Inc., Wichita, KS who automatically becomes Immediate past-chairman of the board replacing David Alton, CFE, president, DCA Enterprises, Inc., Portola, CA.
At the Spring board meeting in Washington, DC, the directors of the 3000-plus member association also elected Donny Phillips, CFE, president, Atlanta Flooring Design Center, Duluth, GA as chairman-elect; Brooks Mancini, CFE, president, B. T. Mancini, Inc., Reno, NV as chief financial officer; and Jeri Pischke, CFE, vice president, Home Valu Interiors, Fridley, MN as corporate secretary. In addition, two new vice chairmen were elected to serve with these individuals on the executive committee: Sam O’Krent, CFE, president, O’Krent’s Abbey Flooring Center, San Antonio, TX and Frederick Schmidt, president, Century Tile and Carpet, Lombard, IL.
Chris Davis continues as president and chief executive officer of the association, a post he has held since 1994.
Related Topics:National Flooring Alliance (NFA), Atlanta Flooring Design Center