Hatcher Joins Florim Sales Team

Clarksville, TN, June 25, 2007--Dawn Hatcher has joined Florim of Clarksville, Tenn. as a marketing specialist for the Midwest/East region. She is based in Lansing, Michigan.


In her new role with Florim, Hatcher will offer tailored marketing support to distribution customers throughout her territory. From showroom and product display expertise to product presentations and sales training, Hatcher will partner with customers to ensure Florim’s Esquire and AFI brands are well represented in the marketplace.


Hatcher joins Florim following three years as an independent sales agent representing Italian and Spanish factories. As an independent rep, Hatcher teamed with architects and designers on many projects in the Lansing area. She transitioned to the tile industry from a career in automotives and has a bachelor’s

degree in Business Management and Accounting.


“Dawn is a strong addition to our team,” says Ron Spezzaferri, Regional Vice President of Sales for Florim. “Her energy, market knowledge and commitment to providing great service is already

having a positive impact on our customers.”

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