Florim Ceramiche Wins Coverings Grand Prize for Bo

Orlando, FL, April 11, 2006--Florim Ceramiche S.p.A., earned the Grand Prize in the annual booth design competition at Coverings 2006, leading a group of seven exhibitors judged Best in Show. The others who also received design accolades were: Cotto D’Este S.p.A., Ege Seramik America, Etruria Design S.r.L., Lamosa Revestimientos, Oceanside Glasstile, and Tau Ceramica. Florim, the Italian umbrella corporation for a multi-brand operation that includes Esquire, Cerim, Floor Gres, American Florim, and Rex Chez Moi, is a major source for premium porcelain products for both residential and contract use. The outstanding design of the firm’s extraordinary booth, with its emphasis on space and organizational logic, clarity of presentation and sophisticated materials, reflected superior design, exceptional quality and innovative technology. A vast exterior structure with a corrugated exterior contained an open pavilion with five zones dedicated to the display of the five brands. Cotto D’Este S.p.A., the Italian manufacturer of unglazed ceramic tiles, as well as glazed products for interior and exterior use, featured a classic, open-plan booth in basic, black, white, and gray. The black-faced panels on the exterior sported the firm’s logotype in chrome, and a suspended crown molding overhead gave the booth a distinctive presence among its neighbors. Ege Seramik America, one of Turkey’s leading sources of ceramic and glazed porcelain for floors, walls, and trims, has been operating in the United States for more than 12 years. The firm garnered recognition for taking the direct approach to product presentation, and for providing visitors with easy circulation through the sleek, contemporary space. Frosted and clear glass framed the entrance, with panels of screen-printed mesh forming additional perimeter walls. Etruria Design, the Modena-based manufacturer of double-fired wall tiles, mosaics, borders, and trims, created a jewel box of a space to display its new product introductions. A crystal chandelier with additional drops of the firm’s new ceramic moldings took pride of place, while glass cases on pedestals showed off the new black and white tile designs. Lamosa Revestimientos, a leading Mexican manufacturer of rustic, glazed, and quarry tiles, as well as decorative trims and accents for commercial and residential applications, received kudos for its architecturally-inspired white structure and its multi-dimensional core for product display. The booth interior included areas on several levels, a central core with section after section of atmospheric display, and a tiled, wave-like, wall-hung bench for ornament. Oceanside Glasstile, the California-based manufacturer of art glass made with 85% recycled bottle glass, grabbed the jury’s attention for its lovely, nature-informed environment crafted to display the firm’s newest line, Terrain: Long swaths of fabric wrapped the display space and divided the shimmering booth interior. Artfully placed sheaves of bamboo framed the entry and enlivened the exhibition floor. Tau Ceramica, the Castellon-based manufacturer of glass, porcelain, metallic and ceramic tiles and trims now on the verge of its 40th anniversary, was acknowledged for smart presentation and elegant product presentation. With a prominent logotype on one side announcing its presence, and fabric banners on the opposite side, doing the same, the booth was clearly marked and easily accessible. A clever set of display wings, set into pockets, allowed for particularly efficient use of space.

Related Topics: CERAMICS OF ITALY, Coverings, Florim USA

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