Cox Names Laticrete Sales Manager, North America

Bethany, CT, May 4, 2007--Laticrete has appointed Vernon Cox, Sales Manager, North America. In his new position, Cox will oversee all Regional Sales Managers, with the full responsibility of building and maintaining sales in the company’s Architectural Products Division.


Cox began his Laticrete career in 2002 as an Architectural Sales Representative based at world headquarters in Bethany, Connecticut. After just two years, Cox was promoted to Regional Sales Manager for the Eastern region of the United States and Canada. Cox’s steady ascension at the companyhas been marked by hard work, determination, and his ability to provide his staff with leadership, as well as the knowledge to succeed in the field.


“My major responsibility is to continue the growth and success that Laticrete has realized,” Cox said. “I’m honored to be surrounded with such a strong, growth-orientated team. I’m fortunate to work with a winning organization that continues to push the envelope with new, technologically advanced products that represent the highest quality the industry has to offer. My job of developing a team that has the technical knowledge and sales ability to continue in the Laticrete tradition is of the utmost importance. My goal is clear: To help build the strongest sales team in the tile and stone setting materials industry.”


Vernon has demonstrated that he has what it takes to manage our sales force and to build on our solid foundation of success at Laticrete” says Ed Metcalf, President of Laticrete E North America Division. “His drive and willingness to go the extra mile will serve our distributor and contractor customers well all across North America. I look forward to Vernon’s future accomplishments.”


During his two-year tenure as regional sales manager, Cox earned his MBA from the University of New Haven. Cox is a 1995 graduate of Sacred Heart University, where he starred in both football and volleyball. For six years, from 1990 through 1996, Cox served his country in the United States Army Reserve as a member of the military police, where he was awarded the “Military Achievement Award” for conspicuous commitment and exceptional meritorious service.

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