Armstrong Names Apollo Distributor of Hartco Line

Lancaster, Pa., September 27, 2005 -– Armstrong Floor Products today named Apollo Distributing Company a distributor of Armstrong Hardwood Flooring by Hartco servicing the Metropolitan New York, New Jersey and Connecticut tri-state area. “Apollo’s long-established reputation for quality begins with a product line selection process that settles for nothing less than the finest vinyl, laminate and installation products. Armstrong has been its largest flooring supplier since 1982, and now, with Armstrong Hardwood Flooring by Hartco, there’s now a much stronger opportunity for Apollo to help retailers move consumers up the flooring category chain to hardwoods,” says Paul Murfin, vice president, Armstrong Floor Products Sales. “Apollo also will benefit from Armstrong’s significant investment in new wood products –- 125 new products across 12 collections –- as well as new merchandising.” “The synergies of packaging the entire Armstrong hardsurface flooring portfolio -– resilient, laminate and now hardwood -– are a win/win for everyone. This partnership benefits the supplier, the distributor and the customer,” says Apollo President Keith Slobodien. “Customers will now be able to combine their orders with the best that Armstrong has to offer, from a single source supplier.” Armstrong Hardwood Flooring by Hartco represents a significant allocation of marketing and product development resources to strengthen Hartco as a strong brand for independent retailers. It means a broader, deeper, far more exclusive portfolio than ever before, stronger sales and merchandising support, and a quantum leap in national advertising and communications. “The Armstrong by Hartco line could be the most complete hardwood line available from any wood manufacturer, bar none,” adds Slobodien. The official launch at Apollo is October 1. “We are going to do our best to give the line tremendous exposure in the retail, builder and commercial channels through a focused sales force and our long-standing relationships with customers,” says Slobodien. “We’ve been in the flooring business since 1970 and with Armstrong since 1982. We are in the process of training our inside and outside sales staff, including specialists for the A&D community and builder markets, so that we can provide bullet proof service.” Apollo also has named Bob Naida, sales manager, Hardwood. Retailers interested in obtaining information on the Armstrong Hardwood Flooring by Hartco brand should contact their local Armstrong Rep or Mr. Naida directly at 1-973-228-5000. Apollo Distributing Company, a family owned, third generation directed, floor covering distributor with a history of over 85 years of successful performance in the New York Metropolitan Marketplace, provides sales and service to qualified floor covering retailers, builders, contractors and home centers.

Related Topics:AHF Products, Armstrong Flooring

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