Floor Focus Magazine

Visual, Insightful, Trusted Resource

Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.

Best Practices - November 2011

Best Practices - November 2011

Editor Brian Hamilton profiles Carefree Carpets of Charlotte, North Carolina, an independent flooring retailer that focuses on traditional strategies and a good deal of common sense to drive sales in the residential flooring business.

Successful Selling - November 2011

Successful Selling - November 2011

Jim Dion, president of Chicago based Dionco Inc., discusses various ways of combating cognitive dissonance, or buyer's remorse, when selling floorcoverings to homeowners.

The Top 250 Design Survey - October 2011

The Top 250 Design Survey - October 2011

Editor Darius Helm analyzes responses from this year's survey of designers from the top A&D firms, including how they're adapting to the competitive commercial market, what's working and what isn't, and their favorite carpet and hard surface producers.

Understanding Concrete Moisture - October 2011

Understanding Concrete Moisture - October 2011

Editor Jessica Chevalier takes a close look at the issues surrounding concrete installation, focusing on why moisture is a problem, the best moisture testing methods, and how to effectively avoid installation failures.

Hardwood Update 2011 - October 2011

Hardwood Update 2011 - October 2011

Editor Jessica Chevalier takes a look at the hardwood flooring business, reporting on hardwood's growing appeal, style preferences by region, and the retailer's battle with big boxes to maintain their share of the business.

Strategic Exchange - October 2011

Strategic Exchange - October 2011

Publisher Kemp Harr discusses the role of consumer confidence in the economy, and also reports on trends at Cersaie, the global tile show held in Bologna, Italy, and introduces Floor Focus' new project about young industry leaders--Future Focus.

Designer Forum - October 2011

Designer Forum - October 2011

Andrea Hartley Bishop, a designer with Rabaut Design Associates, reports on the challenges Rabaut faced when designing a new space for Atlanta-based Venadar. Flooring solutions ranged from InterfaceFlor tiles to Capri cork and Lonseal sheet vinyl.

Focus on Leadership - October 2011

Focus on Leadership - October 2011

Publisher Kemp Harr interviews Mia Marshall, a principal at EHS Design, discussing how she found out she wanted to be a designer, the route she has taken through the business, and the specific skills designers need to succeed in the market.

People Power - October 2011

People Power - October 2011

Contributing editor Scott Humphrey discusses life lessons he has learned from Elbert Shaw, including the importance of integrity and strong values, how we impact the lives of others, and why it's productive to show affection and appreciation.

Best Practices - October 2011

Best Practices - October 2011

Editor Brian Hamilton profiles Pasadena Floors, a Maryland flooring retailer that has leveraged its installation expertise, customer service and attention to detail to sustain its business despite tough market conditions.