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Contributing editor Paul Friederichsen talks about building trust with the consumer and how it requires consistent work that transcends the latest online fad, computer program or marketing tactic, and he shares tips for success.
Contributing editor Michael Martin, president and CEO of the National Wood Flooring Association, talks about the booming hardwood business amid Covid, despite supply chain issues and shortages, and the forecast for the coming year.
Contributing editor Lew Migliore talks about why broadloom carpet’s qualities—comfort, installation, cleanability and style—are reasons it deserves to get another look after years of getting a bad rap in residential and commercial settings.
The ways in which flooring has been displayed have evolved dramatically over the years and displays have long been a product developed to fill the ever-changing needs of salespeople. We take a look back at that evolution and what’s popular today.
It’s hard to sell or specify flooring if you aren’t current on design trends. In this annual report, Cindi and David Oakey of David Oakey Designs share their colorful and illuminating forecast and reveal how Covid is charting a new path for design.
Terry Marchetta with Mannington explores how the home has become not just a place to live, but also a place to work, learn and play and how consumers have been gravitating toward both minimalism and maximalism in their search for self-expression.
Upscale residential design was a growth business last year, driven in part by the movement from cities to suburbs. In this report, editor Jessica Chevalier takes a look at trends in upscale design and what types of floors are gaining popularity.
In this report, editor Meg Scarbrough explores how, despite the challenges Covid wrought across the construction and remodel markets, the category is well positioned for the commercial rebound and also offers opportunities on the residential side.
Last year, as residential remodeling and homebuilding markets abruptly surged, it was a stark reminder to flooring retailers and residential contractors that the dearth of installers is a problem that will not solve itself and can’t be circumvented.
This year’s emerging leaders, all under 40, work within the dealer/retailer/contractor sector. The ten winners, pulled from the largest pool of submissions in the award’s history, range from 26 to 39 and cover the gamut of leadership positions.