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Contributing editor Paul Friederichsen looks at how success for flooring marketers in 2025 will hinge on smart advertising, embracing AI, addressing installer shortages and adapting to trends like shop-at-home and demand for healthy products.
Contributing editor Irene Williams delves into how the TikTok ban saga is a wake-up call for businesses to prioritize platforms. Marketers should embrace short-form video, personalization and platform agility to stay competitive.
Editor Jessica Chevalier offers an indepth report on the state of design in the corporate segment, covering the struggle with bringing workers back to the office, design developments, amenities, workplace culture, biophilia and the role of flooring.
Editor Jennifer Bardoner reports on the new residential flooring products being launched for the 2025 season, with a close look at products from Shaw, Mohawk, AHF Products, Mannington, The Dixie Group, Stanton, Engineered Floors and many more.
Editor Darius Helm reports on new floor prep, pad, adhesive and underlayment developments and new products from Foam Products, MP Global, Leggett & Platt, Palziv, Universal Textile Technologies, Schönox, Sika, Laticrete and Mattex.
Editor Jessica Chevalier puts together a panel to discuss best practices: Deb DeGraaf of DeGraaf Interiors, Airbase’s Michael Longwill, Cap Carpet’s Aaron Pirner, Rick Myers of Myers Carpet Co., Pierce’s Terry Walker and Hadinger’s Susan Hadinger.
Editor Darius Helm offers an overview of Coretec’s impact on the resilient category, starting with its invention of rigid LVT in 2013 and covering how the brand has developed over the years, its focus on better goods and keeping up with trends.
Editor Jennifer Bardoner reports on Mohawk’s December Edge Summit, including comments by CEO Jeff Lorberbaum, dealer of the year awards, new tools for retail partners, branding strategies and a guidance on design trends.
Publisher Kemp Harr touches on gains in retail and consumer confidence, followed by a report on Cyncly’s purchase of Broadlume, then discusses Georgia’s PFAS-contaminated water and how consumer advocate Erin Brockovich is getting involved.
Publisher Kemp Harr interviews Jimmy Tuley, Mannington’s president of residential, covering his upbringing in Alabama, his flooring experience with Milliken before joining Mannington and how his manufacturing background informs his leadership.