Strategic Exchange - December 2009
Publisher Kemp Harr discusses whether the economy is on the road to recovery, social media as a marketing tool, and Starnet's fall meeting in Washington, D.C., as well as an update on green homes.
Visual, Insightful, Trusted Resource
Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Publisher Kemp Harr discusses whether the economy is on the road to recovery, social media as a marketing tool, and Starnet's fall meeting in Washington, D.C., as well as an update on green homes.
Emanuela Frattini Magnusson, founder and principal of EFM Design, writes about the range of functional requirements, including aesthetic demands, that impact what type of flooring gets specified.
Sam Roberts of Houston based Roberts Carpet and Fine Floors, says that its expert installation program and its focus on advertising are two of the key elements that are helping it gain share in this economy.
Scott Humphrey of Shaw Industries comes up with a list of things to quit in 2010--behaviors, thought processes, strategies--in order to lead a more productive life.
This annual survey lists the top 100 flooring retailers, tells how the industry has been affected by the economy, and describes how many of the top 100 weathered the storm.
Santo Torcivia of Market Insights/Torcivia looks at how home centers are stealing marketshare from independent flooring stores, and how the small guys can compete.
Brian Hamilton describes the forces that will impact flooring for this sector, as the healthcare industry adapts to the needs of the Baby Boomers.
This is a summary of surveys by CCA Global and Shaw Industries, both of which show that consumers are taking more time to make purchasing decisions.
Publisher Kemp Harr discusses his optimistic view of the economy and describes what the "new normal" might look like. He also looks at carpet price increases.
Designer Susan Drake examines flooring choices for "the heart of the home," namely the kitchen.