Successful Selling - August/September 2010
Contributing editor Lisbeth Calandrino writes about the most effective techniques for getting customers off the fence and turning them into buyers.
Floor Focus Magazine
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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Wood Cuts - August/September 2010
Ed Korczak, executive director of the National Wood Flooring Association, writes about hardwood's cradle-to-grave environmental story.
Tile Files - August/September 2010
Tile expert Patti Fasan examines the environmental profile of ceramic tile and makes a case for its sustainability.
Survey 2010: What the Retailers Think - July 2010
Editor Darius Helm reports on the results of this year's survey of independent retailers, including regional data, covering everything from process to product. Also included are retailers' favorite manufacturers in all six flooring categories.
Multi-Family Housing Report - July 2010
Editor Jessica Chevalier dissects the multi-family housing market and takes a close look at the performance of its various components in comparison to single-family housing, as well as trends in floorcovering use.
Neocon 2010 - July 2010
Floor Focus' editorial team reports on the NeoCon World's Trade Fair, held annually in chicago, with indepth reports and photo coverage of new products from the leading comercial flooring producers, as well as reports on trends and the NeoCon winners.
Strategic Exchange - July 2010
Publisher Kemp Harr discusses economic data including housing stats, then turns to the mod at NeoCon 2010, the new HGTV Green Home, and the impact on installers of the EPA's new lead paint law.
Best Practices - February 2010
Phil Schrimper, owner of JP Flooring Design Center, discusses how he has differentiated himself, including showroom design and services like dustless hardwood floor refinishing.
People Power - February 2010
Shaw's Scott Humphrey uses football analogies to cover ten lessons on how to plan for success both personally and professionally.
Designer Forum - July 2010
Kris Kirchner, the owner of K2J, Inc., writes about the levels of planning required in her firm's design of Northside Hospital-Forsyth Women's Center, including the use of flooring from firms like Mannington, Toli, Estrie and Shaw.