Floor Focus Magazine

Visual, Insightful, Trusted Resource

Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.

Strategic Exchange - July 2011

Strategic Exchange - July 2011

Publisher Kemp Harr analyzes the strongest parts of the flooring market--multi-family housing and commercial replacement--and offers his thoughts on the importance of vacations.

Designer Forum - July 2011

Designer Forum - July 2011

Mark Herman, founder and principal at design firm MArK, discusses the importance of wayfinding and contrast in designing a center for children with visual impairments, and describes how flooring choices helped fulfill these objectives.

Focus on Leadership - July 2011

Focus on Leadership - July 2011

Publisher Kemp Harr interviews Olga Robertson, president of the FCA Network and finds out how she rose through the ranks in the flooring world, the challenges of being a woman in this industry, and how she thinks the business can be improved.

Digital Evolution - July 2011

Digital Evolution - July 2011

Jay Flynn from Creating Your Space takes an indepth look at consumer e-commerce trends as well as how major consumer brands market online, and offers suggestions on how flooring retailers can amplify their websites to capture more clients.

People Power - July 2011

People Power - July 2011

Contributing editor Scott Humphrey offers insights into the importance of seeking out and responding to feedback through the story of a young singer who embaced the process and transformed into a full-fledged superstar.

Best Practices - July 2011

Best Practices - July 2011

Editor Brian Hamilton profiles My Flooring America, a six-store retail chain based in Webster, Texas. The firm recently doubled its revenues to about $35 million with its acquisition of ProSource locations.

Commercial Market 2011 - June 2011

Commercial Market 2011 - June 2011

Editor Darius Helm analyzes the state of the commerical market, including a report on global conditions, a section on flooring categories, and a comprehensive overview of the various commercial market sectors.

Installation Update - June 2011

Installation Update - June 2011

Editors Jessica Chevalier and Darius Helm take a look at the state of installation in both the residential and commercial sectors, including updates on standards and certifications.

Innovation: Valinge Wood Fiber Floors - June 2011

Innovation: Valinge Wood Fiber Floors - June 2011

Editor Darius Helm takes a close look at Valinge's latest innovation, a laminate flooring that replaces the top paper layers with high impact wood dust, and the technologies that will help it compete with the best products in the flooring industry.

NWFA 2011 Annual Convention - June 2011

NWFA 2011 Annual Convention - June 2011

Publisher Kemp Harr provides an overview of this year's National Wood Flooring Association convention and offers insights into the state of the hardwood flooring industry.