Strategic Exchange - July 2011
Publisher Kemp Harr analyzes the strongest parts of the flooring market--multi-family housing and commercial replacement--and offers his thoughts on the importance of vacations.
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Publisher Kemp Harr analyzes the strongest parts of the flooring market--multi-family housing and commercial replacement--and offers his thoughts on the importance of vacations.
Mark Herman, founder and principal at design firm MArK, discusses the importance of wayfinding and contrast in designing a center for children with visual impairments, and describes how flooring choices helped fulfill these objectives.
Publisher Kemp Harr interviews Olga Robertson, president of the FCA Network and finds out how she rose through the ranks in the flooring world, the challenges of being a woman in this industry, and how she thinks the business can be improved.
Jay Flynn from Creating Your Space takes an indepth look at consumer e-commerce trends as well as how major consumer brands market online, and offers suggestions on how flooring retailers can amplify their websites to capture more clients.
Contributing editor Scott Humphrey offers insights into the importance of seeking out and responding to feedback through the story of a young singer who embaced the process and transformed into a full-fledged superstar.
Editor Brian Hamilton profiles My Flooring America, a six-store retail chain based in Webster, Texas. The firm recently doubled its revenues to about $35 million with its acquisition of ProSource locations.
Editor Darius Helm analyzes the state of the commerical market, including a report on global conditions, a section on flooring categories, and a comprehensive overview of the various commercial market sectors.
Editors Jessica Chevalier and Darius Helm take a look at the state of installation in both the residential and commercial sectors, including updates on standards and certifications.
Editor Darius Helm takes a close look at Valinge's latest innovation, a laminate flooring that replaces the top paper layers with high impact wood dust, and the technologies that will help it compete with the best products in the flooring industry.
Publisher Kemp Harr provides an overview of this year's National Wood Flooring Association convention and offers insights into the state of the hardwood flooring industry.