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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Publisher Kemp Harr discusses the state of flooring going into 2024, and also takes a look at Engineered Floors’ digital printing LVT technology, closing with a note that 2024 will bring big changes, citing recent personnel changes in the industry.
Publisher Kemp Harr interviews Drew Hash, CEO of Southwind Building Products about his journey through the industry, including leadership roles at Hartco, Armstrong, Zickgraf and Shaw, his mentor and his vision for Southwind.
HGA sustainability director Ariane Laxo reports on the design of Capital One Hall in Capital One Center, a 25-acre mixed use space in Washington, D.C., including how products from Karastan, Forbo and Mannington helped achieve the design vision.
Editor Jessica Chevalier profiles Florida-based Hessler Floor Covering and Wayne Wiles Floor Coverings, both owned by Mark Wiles, including customer service strategy, product focus and generational growth.
Contributing editor Paul Friederichsen offers a primer on strategies for marketing success, including resolving to be consistent, to make people care, to be smarter, to be pragmatic, to be analytical, to respect the CFO and to be a partner.
Contributing editor Irene Williams provides an overview of over-the-top (OTT) advertising, which are streaming TV ads and offers tips for how to best use OTT, including how to pick the right platforms and formats and how to target one’s audience.
Contributing editor Sandy Smith looks at how optimists’ approach to life—including how they cope with adversity and handle stress—compared to those of pessimists helps drives business success, including career advancement and leadership roles.
Interviews with Shaw’s Tim Baucom, Mohawk’s Paul De Cock, Engineered’s James Lesslie, Interface’s Laurel Hurd, Mannington’s Tom Pendley, AHF’s Brian Carson, HMTX’s Harlan Stone, Novalis’ John Wu, Dixie’s TM Nuckols and Dal-Tile’s Scott Maslowski.
Editor Darius Helm analyzes this year’s contract dealer survey results, including the state of business, shifts in flooring use, wish lists for partnerships, and favorite flooring producers, along with floor prep, adhesive and equipment suppliers.
Editor Jennifer Bardoner takes a look at the state of the area rug market, including market conditions, a report on rugs fabricated from broadloom, evolution of the selling process, and a look back at key changes to the business over the last decade.