Floor Focus Magazine

Visual, Insightful, Trusted Resource

Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.

Case Study: The Art Institute of Chicago-Jul 2013

Case Study: The Art Institute of Chicago-Jul 2013

Editor Jessica Chevalier discusses the museum project with Starnet member Mr. David's Flooring International, a commercial flooring contractor tasked with the flooring renovation and challenged by subfloor issues at the high profile museum.

NeoCon 2013 - July 2013

NeoCon 2013 - July 2013

Floor Focus' editorial team offers a review of NeoCon 2013, held in Chicago. The report features trends, lists of awards and noteworthy products, and indepth reviews of new products from all of the leading flooring manufacturers.

Trends in Education - July 2013

Trends in Education - July 2013

Editor Jessica Chevalier examines the state of the education market, including K-12 and higher education, taking a look at infrastructure needs, funding issues, significant demographics, and updates on leading education flooring manufacturers.

Designing With Area Rugs - July 2013

Designing With Area Rugs - July 2013

Heidi Rodriguez of DKOR Interiors shows through images and text the different roles area rugs can play in interior design, and how rugs work with other interior elements, including hard surface flooring.

Mullican Boosts U.S. Production - July 2013

Mullican Boosts U.S. Production - July 2013

Publisher Kemp Harr reports on the facility expansion of Mullican Flooring, the fourth largest domestic hardwood producer. The $14 million upgrade in Johnson City, Tennessee shifts most of the firm's engineered hardwood production to the U.S.

Advertising & Branding - July 2013

Advertising & Branding - July 2013

Market analyst Santo Torcivia of Market Insights LLC offers charts and analysis of advertising spending by leading flooring brands and retailers, including big boxes like Home Depot, Empire Today, Lumber Liquidators and Lowe's.

The Floor Project - July 2013

The Floor Project - July 2013

Publisher Kemp Harr takes a look at two pilot stores opened in Kansas by Cap Carpet's Aaron Pirner. The stores offer a new kind of floor shopping experience, based on extensive consumer research.

Strategic Exchange - July 2013

Strategic Exchange - July 2013

Publisher Kemp Harr discusses the implications of the strengthening housing market, and also takes a look at the brand changes in the commercial market along with acoustical issues with hard surface flooring, and offers an update on the Fuse Alliance.

Digital Evolution - July 2013

Digital Evolution - July 2013

Jay Flynn of Creating Your Space discusses the importance of visualization tools in today's online shopping experience, and offers advice on how retailers can put together visualization programs to compete in today's market.

Best Practices - July 2013

Best Practices - July 2013

Contributing editor Sonya Jennings profiles Macco's Flooring Center, a retailer with operations in Wisconsin and Florida that focuses on training and savvy advertising strategies to keep its edge over the competition.