Metroflor Luxury Vinyl Tile

Metroflor Corporation’s pioneering past dates back to 1912 when its founders opened a building materials distribution company in upstate New York. As the company evolved, its focus sharpened around flooring and they became the first to introduce pure, homogeneous vinyl floor tile. Since then, the company has devoted itself to leading the LVT category with new products, designs and manufacturing methods. Collectively, Metroflor’s brands represent the largest assortment of quality LVT in the industry today. As the LVT specialists, Metroflor is in constant pursuit of the next innovation. Our appreciation for style, design and color knows no limits as we search the globe for floors that make a design statement while delivering outstanding performance qualities. LVT is the fastest growing flooring category – and for good reason. The design options are incredible: woodgrains with rich color, grain and texture and tiles with the look and feel of natural stone. Combine that with LVT’s other advantages which include durability, easy maintenance and a warmer, softer feel underfoot and you’ve got a winning combination. The Metroflor family of brands is represented by a world-class network of independent distributors and an expanding network of independent retailers and contractors. Our products are ideal for any residential setting and are also suitable for commercial applications, including Retail, Healthcare, Assisted Living, Hospitality, Multi-Family, Corporate and Education.

Metroflor Releases Video Discussing Sustainability and Transparency with Chinese Factory Partners

Norwalk, CT, July 24, 2017 – Metroflor Corporation has released a video series of the panel its Chief Sustainability Officer Rochelle Routman moderated at the Sustainatopia May 2017 conference i...
http://www.floordaily.net/floorfocus/metroflor-corporation-posts-sustainatopia-c...

LVT Market Profile: An overview of the dynamic floorcovering category - Feb 2019

By Darius Helm With the advent of rigid products in 2013, the already ascendant LVT category entered a period of relentless growth that has generated huge opportunities and lots of enthusiasm-and a ...
http://www.floordaily.net/floorfocus/lvt-market-profile-an-overview-of-the-dynam...

Metroflor Rebrands its LVT Portfolio

Norwalk, CT, March 24, 2016—Metroflor Corporation has streamlined and rebranded its portfolio of LVT brands under the umbrella tagline The LVT Specialists. The strategy narrows the focus to f...
http://www.floordaily.net/floorfocus/metroflor-rebrands-its-lvt-portfolio

Metroflor Names Winners of Distributor Performance Awards

Norwalk, CT, January 30, 2020-Metroflor Corporation bestowed its annual distributor performance awards at The International Surface Event (TISE) in Las Vegas. At the Foundation Room in Mandalay Bay, M...
http://www.floordaily.net/floorfocus/metroflor-names-winners-of-distributor-perf...

Metroflor Reports on Aspecta Summit 2017

Calhoun, GA, October 6, 2017-Metroflor Corporation hosted its Aspecta Summit 2017 commercial sales meeting September 26 to 28, attended by over 40 North American distributor-partners and 20 Aspecta/Me...
http://www.floordaily.net/floorfocus/metroflor-reports-on-aspecta-summit-2017-

Metroflor Makes Changes to Sales Organization

Norwalk, CT, February 27, 2018-Metroflor Corporation announced promotions, role changes and territory adjustments in its sales organization. Paul Eanes will serve as vice president of new business dev...
http://www.floordaily.net/floorfocus/metroflor-makes-changes-to-sales-organizati...

Metroflor Names Winners of Its 2018 Performance Awards

Norwalk, CT, January 29, 2019--Metroflor Corporation acknowledged the outstanding sales performance of its distribution partners in 2018 by bestowing its annual performance awards at a magic-themed ce...
http://www.floordaily.net/floorfocus/metroflor-names-winners-of-its-2018-perform...

Metroflor Announces Winners of 2017 Performance Awards

Las Vegas, NV, February 2, 2018-Metroflor Corporation celebrated the 2017 sales performance of its distribution partners by bestowing its performance awards at a rock and roll celebration at the House...
http://www.floordaily.net/floorfocus/metroflor-announces-winners-of-2017-perform...

Metroflor Presents Awards to Distributors

Las Vegas, NV, Feb. 10, 2012 -- Metroflor Corp. presented awards to distibutors and others at Surfaces 2012.Herregan Distributors, Inc. and Tri-West, Ltd. walked away with top honors, recipients of tw...
http://www.floordaily.net/floorfocus/metroflor-presents-awards-to-distributors

Metroflor Announces Distributor Award Winners at Surfaces

Las Vegas, NV, January 23, 2017—Metroflor Corporation celebrated the 2016 sales performance of its distribution partners across the entire brand portfolio by bestowing its performance awards dur...
http://www.floordaily.net/floorfocus/metroflor-announces-distributor-award-winne...

Focus on Leadership: Russ Rogg discusses the future of the rapidly changing LVT business - Aug/Sept 2020

Interview by Kemp Harr Pittsburgh-born and bred Russ Rogg started his career with laminate producer Wilsonart after earning a degree in business from Thiel College. Rogg was introduced to the floori...
http://www.floordaily.net/floorfocus/focus-on-leadership-russ-rogg-discusses-the...

Housing, carpet numbers, Home Depot, Metroflor, USGBC: Strategic Exchange

By Kemp Harr The pace of existing home sales has eaten up the inventory of available homes, and at the current rate of sale, the supply will only last 5.1 months. That is below the six to seven month...
http://www.floordaily.net/floorfocus/housing-carpet-numbers-home-depot-metroflor...

Halstead/Metroflor Creates Nonprofit to Raise Funds for Addiction Disorders

Calhoun, GA, August 8, 2018--Halstead/Metroflor has created an Addiction Crisis Team and a nonprofit organization to raise funds for combatting the addiction epidemic decimating individuals and their ...
http://www.floordaily.net/floorfocus/halsteadmetroflor-creates-nonprofit-to-rais...

NeoCon 2017: This year's show was bigger and busier than in recent years - July 2017

By Darius Helm, Beth Miller, Ruth Simon McRae and Anne Harr By every metric, this year’s NeoCon, held at Chicago’s Merchandise Mart from June 12 to 14, was a success. The hallways were cr...
http://www.floordaily.net/floorfocus/neocon-2017-this-years-show-was-bigger-and-...

Metroflor Names Winners of its Performance Awards

Las Vegas, NV, January 28, 2016—Metroflor Corporation celebrated the dedication and accomplishments of its distribution partners across the entire brand portfolio by bestowing its 2015 perform...
http://www.floordaily.net/floorfocus/metroflor-names-winners-of-its-performance-...

Aspecta by Metroflor Sponsoring Green's Keynote at NeoCon

Norwalk, CT, February 14, 2017— Aspecta by Metroflor is sponsoring the NeoCon presentation by keynote speaker Jessica Green, a scientist and founding director of the Biology and the Built Enviro...
http://www.floordaily.net/floorfocus/aspecta-by-metroflor-sponsoring-greens-keyn...

Metroflor Says It's Suing Mannington Over Patent

Darien, CT, Oct. 8, 2008--Metroflor Corp. said that on Oct. 1 it filed a lawsuit against Mannington Mills Inc. in the U.S. District Court ffor patent infringement. The  dispute is over a  f...
http://www.floordaily.net/floorfocus/metroflor-says-its-suing-mannington-over-pa...

Metroflor Opens New Design Center in Calhoun, Georgia

Calhoun, GA, July 29, 2015—Metroflor hosted a ribbon cutting for its Halstead Metroflor Design Center in Calhoun, Georgia on July 28. Though the LVT manufacturer has service and infrastruct...
http://www.floordaily.net/floorfocus/metroflor-opens-new-design-center-in-calhou...

Metroflor Earns JUST Label for Second Chinese Factory

Norwalk, CT, January 23, 2019-Metroflor announced the achievement of the JUST social transparency label for the second Chinese factory, Zhangjiagang Yihua Rundong New Material Co., Ltd, otherwise know...
http://www.floordaily.net/floorfocus/metroflor-earns-just-label-for-second-chine...

Metroflor Launches CEU Course on Biophilia & Resilient Flooring

Norwalk, CT, March 13, 2018-Metroflor Corporation announced that its second Continuing Education Unit (CEU) course has become available online at AEC Daily. The one-hour program Biophilic Design &...
http://www.floordaily.net/floorfocus/metroflor-launches-ceu-course-on-biophilia-...

State of Sustainability 2018: Health and wellness take center stage - Aug/Sep 18

By Darius Helm Led by the introduction of LEED v4 five years ago with its focus on transparency and material disclosures, the sustainability movement started to shift its perspective. First came the ...
http://www.floordaily.net/floorfocus/state-of-sustainability-2018-health-and-wel...

Metroflor Launches Consumer-Focused Pinterest Contest

Norwalk, CT, April 21, 2021-Metroflor Corporation has launched a Pinterest social media contest for consumers to promote its Attraxion Magnetic Flooring. Entrants are invited to reimagine their dream...
http://www.floordaily.net/floorfocus/metroflor-launches-consumer-pinterest-conte...

Metroflor Expanding Distribution Partnerships with Four Firms

Norwalk, CT, January 14, 2016—Metroflor Corporation announced that effective January 1, Herregan Distributors, Apollo Distributing, William M. Bird and Company and Ohio Valley Flooring all exp...
http://www.floordaily.net/floorfocus/metroflor-expanding-distribution-partnershi...

Vinyl: State of the Industry - February 2010

By Darius Helm Over the last several years, the vinyl flooring category has been incredibly dynamic. On the product side, luxury vinyl and glass-backed sheet goods have helped boost the industry whil...
http://www.floordaily.net/floorfocus/vinyl-state-of-the-industry--february-2010

Beyond Las Vegas: New introductions from companies not exhibiting at Surfaces - Jan 2017

By Darius Helm and Jessica Chevalier Not every flooring firm exhibits at Surfaces. This year, Shaw will show its products through its regional dealer conventions, as it has since 2003. Other prominen...
http://www.floordaily.net/floorfocus/beyond-las-vegas-new-introductions-from-com...

Metroflor's Harlan Stone: Focus on Leadership - Feb 2016

  Interview by Kemp Harr Harlan Stone, co-chairman of Metroflor, attributes much of his success to his family, especially his father, Norman. The family business originated as a building m...
http://www.floordaily.net/floorfocus/metroflors-harlan-stone-focus-on-leadership...

Metroflor Gives $2500 to Facebook Winner

Norwalk, CT, July 22, 2013—Metroflor is giving a $2500 discount toward the purchase of an Engage LVT floor to Annie McWilliams of Hayworth, IL. McWilliams is one of over 50 people who entered th...
http://www.floordaily.net/floorfocus/metroflor-gives-2500-to-facebook-winner

NeoCon 2019: This year’s show delivered new levels of design sophistication - July 2019

By Darius Helm, Ruth Simon McRae, Beth Miller and Anne Harr The hallways of Chicago’s Merchandise Mart, which hosts the annual NeoCon show, overflowed with 55,000 visitors for the 51st edition...
http://www.floordaily.net/floorfocus/neocon-2019-this-years-show-delivered-new-l...

Halstead/Metroflor Hosting Golf Tournament to Fight Addiction

Calhoun, GA, February 21, 2019-Halstead/Metroflor created an Addiction Crisis charity (HMAC) and a nonprofit organization to raise funds for combating the addiction epidemic, affecting hundreds of tho...
http://www.floordaily.net/floorfocus/halsteadmetroflor-hosting-golf-tournament-t...

Gary Keeble Hired as Director of Marketing for Metroflor

Norwalk, CT, August 19, 2015—Gary E. Keeble, Jr. (LEED AP) has been appointed as director of marketing for Metroflor Corp. In his new role, Keeble will assume marketing communications a...
http://www.floordaily.net/floorfocus/gary-keeble-hired-as-director-of-marketing-...