Metroflor Luxury Vinyl Tile

Metroflor Corporation’s pioneering past dates back to 1912 when its founders opened a building materials distribution company in upstate New York. As the company evolved, its focus sharpened around flooring and they became the first to introduce pure, homogeneous vinyl floor tile. Since then, the company has devoted itself to leading the LVT category with new products, designs and manufacturing methods. Collectively, Metroflor’s brands represent the largest assortment of quality LVT in the industry today. As the LVT specialists, Metroflor is in constant pursuit of the next innovation. Our appreciation for style, design and color knows no limits as we search the globe for floors that make a design statement while delivering outstanding performance qualities. LVT is the fastest growing flooring category – and for good reason. The design options are incredible: woodgrains with rich color, grain and texture and tiles with the look and feel of natural stone. Combine that with LVT’s other advantages which include durability, easy maintenance and a warmer, softer feel underfoot and you’ve got a winning combination. The Metroflor family of brands is represented by a world-class network of independent distributors and an expanding network of independent retailers and contractors. Our products are ideal for any residential setting and are also suitable for commercial applications, including Retail, Healthcare, Assisted Living, Hospitality, Multi-Family, Corporate and Education.

Metroflor Releases Video Discussing Sustainability and Transparency with Chinese Factory Partners

Norwalk, CT, July 24, 2017 – Metroflor Corporation has released a video series of the panel its Chief Sustainability Officer Rochelle Routman moderated at the Sustainatopia May 2017 conference i...
http://www.floordaily.net/floorfocus/metroflor-corporation-posts-sustainatopia-c...

Metroflor Reports on Aspecta Summit 2017

Calhoun, GA, October 6, 2017-Metroflor Corporation hosted its Aspecta Summit 2017 commercial sales meeting September 26 to 28, attended by over 40 North American distributor-partners and 20 Aspecta/Me...
http://www.floordaily.net/floorfocus/metroflor-reports-on-aspecta-summit-2017-

Metroflor Rebrands its LVT Portfolio

Norwalk, CT, March 24, 2016—Metroflor Corporation has streamlined and rebranded its portfolio of LVT brands under the umbrella tagline The LVT Specialists. The strategy narrows the focus to f...
http://www.floordaily.net/floorfocus/metroflor-rebrands-its-lvt-portfolio

Metroflor Makes Changes to Sales Organization

Norwalk, CT, February 27, 2018-Metroflor Corporation announced promotions, role changes and territory adjustments in its sales organization. Paul Eanes will serve as vice president of new business dev...
http://www.floordaily.net/floorfocus/metroflor-makes-changes-to-sales-organizati...

Metroflor Presents Awards to Distributors

Las Vegas, NV, Feb. 10, 2012 -- Metroflor Corp. presented awards to distibutors and others at Surfaces 2012.Herregan Distributors, Inc. and Tri-West, Ltd. walked away with top honors, recipients of tw...
http://www.floordaily.net/floorfocus/metroflor-presents-awards-to-distributors

Metroflor Announces Winners of 2017 Performance Awards

Las Vegas, NV, February 2, 2018-Metroflor Corporation celebrated the 2017 sales performance of its distribution partners by bestowing its performance awards at a rock and roll celebration at the House...
http://www.floordaily.net/floorfocus/metroflor-announces-winners-of-2017-perform...

Housing, carpet numbers, Home Depot, Metroflor, USGBC: Strategic Exchange

By Kemp Harr The pace of existing home sales has eaten up the inventory of available homes, and at the current rate of sale, the supply will only last 5.1 months. That is below the six to seven mon...
http://www.floordaily.net/floorfocus/housing-carpet-numbers-home-depot-metroflor...

NeoCon 2017: This year's show was bigger and busier than in recent years - July 2017

By Darius Helm, Beth Miller, Ruth Simon McRae and Anne Harr By every metric, this year’s NeoCon, held at Chicago’s Merchandise Mart from June 12 to 14, was a success. The hallways were cr...
http://www.floordaily.net/floorfocus/neocon-2017-this-years-show-was-bigger-and-...

Metroflor Names Winners of its Performance Awards

Las Vegas, NV, January 28, 2016—Metroflor Corporation celebrated the dedication and accomplishments of its distribution partners across the entire brand portfolio by bestowing its 2015 perform...
http://www.floordaily.net/floorfocus/metroflor-names-winners-of-its-performance-...

Metroflor Announces Distributor Award Winners at Surfaces

Las Vegas, NV, January 23, 2017—Metroflor Corporation celebrated the 2016 sales performance of its distribution partners across the entire brand portfolio by bestowing its performance awards dur...
http://www.floordaily.net/floorfocus/metroflor-announces-distributor-award-winne...

Vinyl: State of the Industry - February 2010

By Darius Helm Over the last several years, the vinyl flooring category has been incredibly dynamic. On the product side, luxury vinyl and glass-backed sheet goods have helped boost the industry whil...
http://www.floordaily.net/floorfocus/vinyl-state-of-the-industry--february-2010

Metroflor Opens New Design Center in Calhoun, Georgia

Calhoun, GA, July 29, 2015—Metroflor hosted a ribbon cutting for its Halstead Metroflor Design Center in Calhoun, Georgia on July 28. Though the LVT manufacturer has service and infrastruct...
http://www.floordaily.net/floorfocus/metroflor-opens-new-design-center-in-calhou...

Metroflor Launches CEU Course on Biophilia & Resilient Flooring

Norwalk, CT, March 13, 2018-Metroflor Corporation announced that its second Continuing Education Unit (CEU) course has become available online at AEC Daily. The one-hour program Biophilic Design &...
http://www.floordaily.net/floorfocus/metroflor-launches-ceu-course-on-biophilia-...

Aspecta by Metroflor Sponsoring Green's Keynote at NeoCon

Norwalk, CT, February 14, 2017— Aspecta by Metroflor is sponsoring the NeoCon presentation by keynote speaker Jessica Green, a scientist and founding director of the Biology and the Built Enviro...
http://www.floordaily.net/floorfocus/aspecta-by-metroflor-sponsoring-greens-keyn...

Metroflor Expanding Distribution Partnerships with Four Firms

Norwalk, CT, January 14, 2016—Metroflor Corporation announced that effective January 1, Herregan Distributors, Apollo Distributing, William M. Bird and Company and Ohio Valley Flooring all exp...
http://www.floordaily.net/floorfocus/metroflor-expanding-distribution-partnershi...

Metroflor Says It's Suing Mannington Over Patent

Darien, CT, Oct. 8, 2008--Metroflor Corp. said that on Oct. 1 it filed a lawsuit against Mannington Mills Inc. in the U.S. District Court ffor patent infringement. The  dispute is over a  f...
http://www.floordaily.net/floorfocus/metroflor-says-its-suing-mannington-over-pa...

Domestic LVT Production: Resilient Report - Feb 2014

By Darius Helm   The last several months have seen some of the most significant developments in domestic production in the recent history of the flooring industry. In that time, four flooring...
http://www.floordaily.net/floorfocus/domestic-lvt-production-resilient-report--f...

Metroflor Hosts Distributor Trip to Chinese Manufacturing Facilities

Norwalk, CT, June 9, 2016—In April, Metroflor Corporation hosted a trip to China for all of its distributor partners. The goal was to showcase the relationships, equity and quality control c...
http://www.floordaily.net/floorfocus/metroflor-hosts-distributor-trip-to-chinese...

Metroflor Hosts Aspecta Distributor Summit

Norwalk, CT, October 25, 2016—Metroflor’s Green Globes-certified Design & Innovation Center in Calhoun, Georgia was the destination for the company’s Aspecta Summit 2016 commerci...
http://www.floordaily.net/floorfocus/metroflor-hosts-aspecta-distributor-summit-

Metroflor Launches Consumer-Focused Sweepstakes Promotion

Norwalk, CT, November 2, 2017-Metroflor announced its first consumer-focused sweepstakes: Choose Your Cruise. Supported by the Metroflor Cruise into Fall POP kit, the sweepstakes will be promoted at ...
http://www.floordaily.net/floorfocus/metroflor-launches-consumer-focused-sweepst...

Beyond Las Vegas: New introductions from companies not exhibiting at Surfaces - Jan 2017

By Darius Helm and Jessica Chevalier Not every flooring firm exhibits at Surfaces. This year, Shaw will show its products through its regional dealer conventions, as it has since 2003. Other prominen...
http://www.floordaily.net/floorfocus/beyond-las-vegas-new-introductions-from-com...

Metroflor Gives $2500 to Facebook Winner

Norwalk, CT, July 22, 2013—Metroflor is giving a $2500 discount toward the purchase of an Engage LVT floor to Annie McWilliams of Hayworth, IL. McWilliams is one of over 50 people who entered th...
http://www.floordaily.net/floorfocus/metroflor-gives-2500-to-facebook-winner

Focus on Rigid LVT: Transforming the resilient flooring market - Feb 2017

By Darius Helm It’s an innovative flooring solution growing so fast that it can’t be pinned down with a name. It started off as WPC, which stands for wood polymer composite (and not water...
http://www.floordaily.net/floorfocus/focus-on-rigid-lvt-transforming-the-resilie...

Metroflor's Harlan Stone: Focus on Leadership - Feb 2016

  Interview by Kemp Harr Harlan Stone, co-chairman of Metroflor, attributes much of his success to his family, especially his father, Norman. The family business originated as a building m...
http://www.floordaily.net/floorfocus/metroflors-harlan-stone-focus-on-leadership...

Gary Keeble Hired as Director of Marketing for Metroflor

Norwalk, CT, August 19, 2015—Gary E. Keeble, Jr. (LEED AP) has been appointed as director of marketing for Metroflor Corp. In his new role, Keeble will assume marketing communications a...
http://www.floordaily.net/floorfocus/gary-keeble-hired-as-director-of-marketing-...

Metroflor Launching Consumer Contest

Norwalk, CT, April 12, 2013 – Metroflor Corp. and the home remodeling website Remodelaholic are launching an “Engage with Metroflor Corp” consumer contest.Consumers will have a chanc...
http://www.floordaily.net/floorfocus/metroflor-launching-consumer-contest

Trends and highlights from the commercial interiors show: NeoCon 2015

By Calista Sprague, Anne Harr, Ruth Simon McRae and Darius Helm   This year’s NeoCon, held annually at Chicago’s Merchandise Mart since 1969, was awash in new design directions an...
http://www.floordaily.net/floorfocus/trends-and-highlights-from-the-commercial-i...

Mannington Denies Metroflor Patent Claim

Salem, NJ, Oct. 10, 2008--Mannington says its Adura LocnGo flooring does not infringe on Metroflor's patent, despite Metroflor's claims. Mannington says its product is based on patents licensed from ...
http://www.floordaily.net/floorfocus/mannington-denies-metroflor-patent-claim

Metroflor Forms Sales Team for Aspecta Brand

Norwalk, CT, July 17, 2014 -- Metroflor Corp. said it has established a network of specification representatives for its contract LVT brand, Aspecta Plank & Tile, which debuted at NeoCon last mont...
http://www.floordaily.net/floorfocus/metroflor-forms-sales-team-for-aspecta-bran...

Metroflor's Routman to Lead Panel at Sustainatopia

Norwalk, CT, May 2, 2017-Metroflor/Halstead’s chief sustainability officer Rochelle Routman will lead a panel during the Sustainatopia conference in San Francisco, May 8 to 10: The Voice of New ...
http://www.floordaily.net/floorfocus/metroflors-routman-to-lead-panel-at-sustain...