HomerWood
Appalachian Hardwood, lovingly handcrafted into the finest American-made hardwood floors - The Essence of HomerWood®. Recalling the age of quality and craftsmanship, we hand select each plank from sustainable, center-cut lumber to reveal the character and unsurpassed beauty created by nature. From these planks we handcraft and custom design exceptional hardwood floors for those who seek style, elegance, and individuality. That's why,quite simply, there is no finer choice for your home than a HomerWood Premium hardwood floor. Our classic to contemporary designs offer truly spectacular floors in a range of beautiful species, colors, styles, textures and surface treatments to suit any personality or lifestyle. Made in America, from American hands and hearts to your home, each plank is a reflection of who we are and the quality of work we do. That's why you can trust your home to HomerWood.HomerWood Workshops Focus on Sales Skills
Titusville, PA, May 20, 2013 -- HomerWood, a hardwood brand owned by Armstrong, has launched a series of workshops created to enhance the skill set of sales teams.Focusing on consultative selling and ...
http://www.floordaily.net/floorfocus/homerwood-workshops-focus-on-sales-skills
HomerWood Launches HomerWood University Sales Education Program
Titusville, PA, January 7,
2016—HomerWood Premium Hardwood has launched HomerWood University with a
curriculum that focuses on teaching retailers to sell premium products in the
new economy. ...
http://www.floordaily.net/floorfocus/homerwood-launches-homerwood-university-sal...
Armstrong's Homerwood Plant Gets FSC Certification
Lancaster, PA, Jan. 19--Armstrong's HomerWood Hardwood Flooring manufacturing plant in Titusville, Pa. has received Forest Stewardship Council Chain of Custody certification. FSC provides third-party ...
http://www.floordaily.net/floorfocus/armstrongs-homerwood-plant-gets-fsc-certifi...
HomerWood Partners with Beasley Flooring Products
Titusville, PA, July 17, 2018-HomerWood announced the addition of Beasley Flooring Products as a distributor of its solid and engineered hardwood floors, effective immediately, to support its customer...
http://www.floordaily.net/floorfocus/homerwood-partners-with-beasley-flooring-pr...
AHF to Focus HomerWood Brand on Sawn Face Products
Mountville, PA, August 20, 2019-AHF Products is restructuring the HomerWood brand to focus fully on its popular, sawn face Simplicity line and will be offering its custom signature hardwood flooring e...
http://www.floordaily.net/floorfocus/ahf-to-restructure-homerwood-brand
HomerWood Signs Distributor B.R. Funsten
Titusville, PA, June 7, 2012 -- HomerWood has signed distributor B.R. Funsten & Company to handle its customers in the California, Arizona and Nevada markets.B.R. Funsten will distribute HomerWood...
http://www.floordaily.net/floorfocus/homerwood-signs-distributor-br-funsten
HomerWood Wins Three Design Awards
Titusville, PA, May 12, 2011 -- HomerWood Premium Hardwood Flooring won three ADEX (Award for Design Excellence) awards.Competing from more than 2,000 entries, HomerWood received ADEX Silver for Herri...
http://www.floordaily.net/floorfocus/homerwood-wins-three-design-awards
HomerWood Names Goodfellow Distributor of Year
Titusville, PA, March 6 -- HomerWood Premium Hardwood Flooring recently named Goodfellow as its Distributor of the Year for 2012.Goodfellow is a wholesaler and distributor of hardwood flooring and woo...
http://www.floordaily.net/floorfocus/homerwood-names-goodfellow-distributor-of--...
Distribution Evolution - April 2006
By FRANK O'NEILL, Publisher
If you haven’t read Santo Torcivia’s article, “Floor Wars: Home Centers vs Flooring Specialist” on page 19, go read it right now, then come ...
http://www.floordaily.net/floorfocus/distribution-evolution--april-2006
HomerWood Gets Two ADEX Awards
Titusville, PA, May 3, 2012 -- HomerWood Premium Hardwood Flooring has won two ADEX (Award for Design Excellence) awards.HomerWood received ADEX Gold for its superior Oil Naturals Finish and Pla...
http://www.floordaily.net/floorfocus/homerwood-gets-two-adex-awards
HomerWood To Display at Surfaces
Titusville, PA, Sept. 7, 2011 -- Armstrong's HomerWood Premium Hardwood brand said it will participate in the Surfaces trade show next year.“Surfaces is a great stage for us to launch new produc...
http://www.floordaily.net/floorfocus/homerwood-to-display-at-surfaces
HomerWood Signs CDC Distributors
Titusville, PA, Oct. 7, 2013 -- Armstrong's HomerWood brand has signed a distribution agreement with CDC Distributors covering all HomerWood hardwood product lines for Ohio, Kentucky and Indiana.Headq...
http://www.floordaily.net/floorfocus/homerwood-signs-cdc-distributors
Building a Hardwood Brand - April 2008
By Brian Hamilton
It’s not easy these days for a typical hardwood flooring manufacturer to stand out in what has become a fairly crowded, although somewhat bifurcated and fragmented, mark...
http://www.floordaily.net/floorfocus/building-a-hardwood-brand--april-2008
Belknap White To Distribute HomerWood Products
Titusville, PA, Feb. 12, 2013 --HomerWood has signed the Belknap White Group to distribute its solid and engineered products in New England and upstate New York.The Belknap White Group's family of com...
http://www.floordaily.net/floorfocus/belknap-white-to-distribute-homerwood-produ...
Homerwood Expands Northwest Distribution
Titusville, PA, Feb. 21, 2011 -- Armstrong subsidiary HomerWood Premium Hardwood Flooring said it has expanded its relationship with Cascade Pacific Flooring Distributors Inc.Cascade will provide sale...
http://www.floordaily.net/floorfocus/homerwood-expands-northwest-distribution
Homerwood Cited in ABC's 'Made in America'
Titusville, PA, March 14, 2011 -- Armstrong subsidiary Homerwood Premium Hardwood Flooring was cited by ABC World News Tonight on its website as a resource for consumers looking for American-mad...
http://www.floordaily.net/floorfocus/homerwood-cited-in-abcs-made-in-america
Surfaces 2019 Review: Trends and highlights from the 30th annual national flooring expo - Mar 2019
By Darius Helm, Beth Miller and Anne Harr
At this year’s Surfaces show, held at the Mandalay Bay Convention Center in Las Vegas, Nevada from January 23 to 25, technical innovations and...
http://www.floordaily.net/floorfocus/surfaces-2019-review-trends-and-highlights-...
Intermountain To Distribute HomerWood
Titusville, PA, Aug. 15, 2013 -- HomerWood said that Intermountain Wood will be the brand’s distributor in Montana and Washington, providing sales and distribution functions to retailers and bui...
http://www.floordaily.net/floorfocus/intermountain-to-distribute-homerwood
HomerWood Signs Distributor Johnson Wholesale
Titusville, PA, Sept. 28, 2012 -- – Armstrong's HomerWood division has signed a distribution agreement with Johnson Wholesale Floors to serve dealers in Georgia, Alabama, Tennessee and Mis...
http://www.floordaily.net/floorfocus/homerwood-signs-distributor-johnson-wholesa...
TISE 2020 Review: Innovations in design and construction drew large crowds at this year’s national flooring expo - March 2020
By Darius Helm, Jessica Chevalier and Anne Harr
Traffic was strong and the energy was high at The International Surface Event-comprising Surfaces, TileExpo and StonExpo/Marmomac-which was held from ...
http://www.floordaily.net/floorfocus/tise-2020-review-innovations-in-design-and-...
Focus Annual Report - May 2007
Introduction by Frank O'Neill, Statistics by Market Insights/Torcivia
After record sales in 2005, the floorcovering manufacturing sector slipped a bit last year as the bottom fell out of the bu...
http://www.floordaily.net/floorfocus/focus-annual-report--may-2007
Hardwood Flooring Report: Hardwood flooring tackles supply chain issues and labor shortages – April 2022
By Darius Helm
Last year, the U.S. hardwood industry posted its first year of revenue gains since 2016, buoyed by elevated housing and remodel markets. Gains were driven by a narrower delta versus S...
http://www.floordaily.net/floorfocus/hardwood-flooring-report-hardwood-flooring-...
Hardwood Report - March 2010
By Brian Hamilton
It would seem that hardwood sales have nowhere to go but up after the sharp declines over the last two years. Wood has been the worst performing segment during that time, with a 21%...
http://www.floordaily.net/floorfocus/hardwood-report--march-2010
Brand Report 2019: Flooring manufacturers discuss the evolution of branding and the role brands play in the buying process – Nov 2019
By Beth Miller
In an industry where manufacturer brand has always been somewhat invisible at the consumer level, marketing thought leaders are looking to new tools to take their names and messages t...
http://www.floordaily.net/floorfocus/brand-report-2019-flooring-manufacturers-di...
Swiff-Train Dallas Market Set January 9
Houston, TX, Dec. 23, 2013 -- Distributor Swiff-Train Company said its Dallas Regional Market will be held Jan. 9 in Grapevine.All Swiff-Train Company suppliers are attending, the company said. Those ...
http://www.floordaily.net/floorfocus/swifftrain-dallas-market-set-january-9
Klingele Retires from Tarkett's Diamond W; Walker Appointed
Solon, OH, October 10, 2019-After 18 years of service to the company and nearly 50 years in the flooring industry, Mike Klingele will retire from his role as president, Diamond W, effective December 3...
http://www.floordaily.net/floorfocus/klingele-steps-down-as-president-of-diamond...
NWFA Partners with R.I.S.E. on 31st Smart Home
St. Louis, MO, July 16, 2018-The National Wood Flooring Association (NWFA) has provided flooring for its 31st home in partnership with the Gary Sinise Foundation R.I.S.E. program (Restoring Independen...
http://www.floordaily.net/floorfocus/nwfa-partners-with-rise-on-31st-smart-home
Surfaces 2023 Review: The annual flooring show is back to pre-pandemic form - March 2023
By Darius Helm, Jennifer Bardoner and Anne Harr
This year’s Surfaces show, held in Las Vegas as part of the TISE event that includes TileExpo and StonExpo, was the busiest it’s been since...
http://www.floordaily.net/floorfocus/surfaces-2023-review-the-annual-flooring-sh...
Best Practices - January 2012
By Brian Hamilton
Highland Hardwoods of Brentwood, New Hampshire is kind of a throwback business in that it focuses on one thing—wood, primarily hardwood—and its goal is to be t...
http://www.floordaily.net/floorfocus/best-practices--january-2012
NWFA Expo Review: the industry focuses on wood's inherent advantages - Jun 19
By Beth Miller
An all-star panel of hardwood flooring experts kicked off the opening session of the 2019 National Wood Flooring Association’s Wood Flooring Expo, held May 1 to 3 in Fort Worth,...
http://www.floordaily.net/floorfocus/nwfa-expo-review-the-industry-focuses-on-wo...