HomerWood

HomerWood Workshops Focus on Sales Skills

Titusville, PA, May 20, 2013 -- HomerWood, a hardwood brand owned by Armstrong, has launched a series of workshops created to enhance the skill set of sales teams.Focusing on consultative selling and ...
http://www.floordaily.net/floorfocus/homerwood-workshops-focus-on-sales-skills

HomerWood Launches HomerWood University Sales Education Program

Titusville, PA, January 7, 2016—HomerWood Premium Hardwood has launched HomerWood University with a curriculum that focuses on teaching retailers to sell premium products in the new economy. ...
http://www.floordaily.net/floorfocus/homerwood-launches-homerwood-university-sal...

Armstrong's Homerwood Plant Gets FSC Certification

Lancaster, PA, Jan. 19--Armstrong's HomerWood Hardwood Flooring manufacturing plant in Titusville, Pa. has received Forest Stewardship Council Chain of Custody certification. FSC provides third-party ...
http://www.floordaily.net/floorfocus/armstrongs-homerwood-plant-gets-fsc-certifi...

AHF to Focus HomerWood Brand on Sawn Face Products

Mountville, PA, August 20, 2019-AHF Products is restructuring the HomerWood brand to focus fully on its popular, sawn face Simplicity line and will be offering its custom signature hardwood flooring e...
http://www.floordaily.net/floorfocus/ahf-to-restructure-homerwood-brand

HomerWood Partners with Beasley Flooring Products

Titusville, PA, July 17, 2018-HomerWood announced the addition of Beasley Flooring Products as a distributor of its solid and engineered hardwood floors, effective immediately, to support its customer...
http://www.floordaily.net/floorfocus/homerwood-partners-with-beasley-flooring-pr...

HomerWood Signs Distributor B.R. Funsten

Titusville, PA, June 7, 2012 -- HomerWood has signed distributor B.R. Funsten & Company to handle its customers in the California, Arizona and Nevada markets.B.R. Funsten will distribute HomerWood...
http://www.floordaily.net/floorfocus/homerwood-signs-distributor-br-funsten

HomerWood Names Goodfellow Distributor of Year

Titusville, PA, March 6 -- HomerWood Premium Hardwood Flooring recently named Goodfellow as its Distributor of the Year for 2012.Goodfellow is a wholesaler and distributor of hardwood flooring and woo...
http://www.floordaily.net/floorfocus/homerwood-names-goodfellow-distributor-of--...

HomerWood Wins Three Design Awards

Titusville, PA, May 12, 2011 -- HomerWood Premium Hardwood Flooring won three ADEX (Award for Design Excellence) awards.Competing from more than 2,000 entries, HomerWood received ADEX Silver for Herri...
http://www.floordaily.net/floorfocus/homerwood-wins-three-design-awards

HomerWood Signs CDC Distributors

Titusville, PA, Oct. 7, 2013 -- Armstrong's HomerWood brand has signed a distribution agreement with CDC Distributors covering all HomerWood hardwood product lines for Ohio, Kentucky and Indiana.Headq...
http://www.floordaily.net/floorfocus/homerwood-signs-cdc-distributors

HomerWood To Display at Surfaces

Titusville, PA, Sept. 7, 2011 -- Armstrong's HomerWood Premium Hardwood brand said it will participate in the Surfaces trade show next year.“Surfaces is a great stage for us to launch new produc...
http://www.floordaily.net/floorfocus/homerwood-to-display-at-surfaces

HomerWood Gets Two ADEX Awards

Titusville, PA, May 3, 2012 -- HomerWood  Premium Hardwood Flooring has won two ADEX (Award for Design Excellence) awards.HomerWood received ADEX Gold for its superior Oil Naturals Finish and Pla...
http://www.floordaily.net/floorfocus/homerwood-gets-two-adex-awards

Distribution Evolution - April 2006

By FRANK O'NEILL, Publisher If you haven’t read Santo Torcivia’s article, “Floor Wars: Home Centers vs Flooring Specialist” on page 19, go read it right now, then come ...
http://www.floordaily.net/floorfocus/distribution-evolution--april-2006

Homerwood Cited in ABC's 'Made in America'

Titusville, PA, March 14, 2011 --  Armstrong subsidiary Homerwood Premium Hardwood Flooring was cited by ABC World News Tonight on its website as a resource for consumers looking for American-mad...
http://www.floordaily.net/floorfocus/homerwood-cited-in-abcs-made-in-america

Belknap White To Distribute HomerWood Products

Titusville, PA, Feb. 12, 2013 --HomerWood has signed the Belknap White Group to distribute its solid and engineered products in New England and upstate New York.The Belknap White Group's family of com...
http://www.floordaily.net/floorfocus/belknap-white-to-distribute-homerwood-produ...

Intermountain To Distribute HomerWood

Titusville, PA, Aug. 15, 2013 -- HomerWood said that Intermountain Wood will be the brand’s distributor in Montana and Washington, providing sales and distribution functions to retailers and bui...
http://www.floordaily.net/floorfocus/intermountain-to-distribute-homerwood

Homerwood Expands Northwest Distribution

Titusville, PA, Feb. 21, 2011 -- Armstrong subsidiary HomerWood Premium Hardwood Flooring said it has expanded its relationship with Cascade Pacific Flooring Distributors Inc.Cascade will provide sale...
http://www.floordaily.net/floorfocus/homerwood-expands-northwest-distribution

Building a Hardwood Brand - April 2008

By Brian Hamilton It’s not easy these days for a typical hardwood flooring manufacturer to stand out in what has become a fairly crowded, although somewhat bifurcated and fragmented, mark...
http://www.floordaily.net/floorfocus/building-a-hardwood-brand--april-2008

HomerWood Signs Distributor Johnson Wholesale

Titusville, PA, Sept. 28, 2012 --  – Armstrong's HomerWood division has signed a distribution agreement with Johnson Wholesale Floors to serve dealers in Georgia, Alabama, Tennessee and Mis...
http://www.floordaily.net/floorfocus/homerwood-signs-distributor-johnson-wholesa...

Surfaces 2019 Review: Trends and highlights from the 30th annual national flooring expo - Mar 2019

By Darius Helm, Beth Miller and Anne Harr   At this year’s Surfaces show, held at the Mandalay Bay Convention Center in Las Vegas, Nevada from January 23 to 25, technical innovations and...
http://www.floordaily.net/floorfocus/surfaces-2019-review-trends-and-highlights-...

TISE 2020 Review: Innovations in design and construction drew large crowds at this year’s national flooring expo - March 2020

By Darius Helm, Jessica Chevalier and Anne Harr Traffic was strong and the energy was high at The International Surface Event-comprising Surfaces, TileExpo and StonExpo/Marmomac-which was held from ...
http://www.floordaily.net/floorfocus/tise-2020-review-innovations-in-design-and-...

Armstrong Announces a Series of Hardwood Actions

Lancaster, PA, March 15, 2006--Armstrong World Industries announced investments that will increase manufacturing capacity and broaden the product portfolio of its hardwood flooring business. The in...
http://www.floordaily.net/floorfocus/armstrong-announces-a-series-of-hardwood-ac...

Brand Report 2019: Flooring manufacturers discuss the evolution of branding and the role brands play in the buying process – Nov 2019

By Beth Miller In an industry where manufacturer brand has always been somewhat invisible at the consumer level, marketing thought leaders are looking to new tools to take their names and messages t...
http://www.floordaily.net/floorfocus/brand-report-2019-flooring-manufacturers-di...

Newly Formed AHF to Exhibit Hardwood Portfolio at Surfaces

Lancaster, PA, January 17, 2019-AHF Products debuts as an independent company at the International Surfaces Event (TISE) in Las Vegas, Booth #2009.  The company holds a portfolio of wood floorin...
http://www.floordaily.net/floorfocus/newly-formed-ahf-to-exhibit-hardwood-portfo...

Focus Annual Report - May 2007

Introduction by Frank O'Neill, Statistics by Market Insights/Torcivia After record sales in 2005, the floorcovering manufacturing sector slipped a bit last year as the bottom fell out of the bu...
http://www.floordaily.net/floorfocus/focus-annual-report--may-2007

Annual Report - May 2006

By Darius Helm On the surface, 2005 seemed like an excellent year for the floorcovering manufacturing sector as sales rose a very respectable 6%, to a record $24.2 billion. In spite of a sligh...
http://www.floordaily.net/floorfocus/annual-report--may-2006

Review 2006 - December 2006

By Kevin Hale Summer came and went without any major hurricanes hitting the U.S. That, coupled with the fact that conflicts with Iran seemed to take a back seat to the war in Iraq, all added up...
http://www.floordaily.net/floorfocus/review-2006--december-2006

Hardwood vs. the Pretenders: The wood flooring category focuses on its brand identity - Apr 2019

By Darius Helm Hardwood, the most beloved flooring among American consumers, is in the midst of a legitimate existential crisis, as every other hard surface flooring type is focusing the bulk of its...
http://www.floordaily.net/floorfocus/hardwood-vs-the-pretenders-the-wood-floorin...

Surfaces 2023 Review: The annual flooring show is back to pre-pandemic form - March 2023

By Darius Helm, Jennifer Bardoner and Anne Harr This year’s Surfaces show, held in Las Vegas as part of the TISE event that includes TileExpo and StonExpo, was the busiest it’s been since...
http://www.floordaily.net/floorfocus/surfaces-2023-review-the-annual-flooring-sh...

Made in the USA: Hard Surface—U.S.-based hard surface flooring production is growing amid tariff and supply chain challenges - Aug/Sept 2021

By Jessica Chevalier Domestic manufacturing has long appealed to the patriotism of the American consumer, but not necessarily the pocketbook. While the flooring industry has its roots in U.S. soil wi...
http://www.floordaily.net/floorfocus/made-in-the-usa-hard-surfaceus-based-hard-s...

Best Practices - January 2012

By Brian Hamilton   Highland Hardwoods of Brentwood, New Hampshire is kind of a throwback business in that it focuses on one thing—wood, primarily hardwood—and its goal is to be t...
http://www.floordaily.net/floorfocus/best-practices--january-2012