HomerWood

HomerWood Workshops Focus on Sales Skills

Titusville, PA, May 20, 2013 -- HomerWood, a hardwood brand owned by Armstrong, has launched a series of workshops created to enhance the skill set of sales teams.Focusing on consultative selling and ...
http://www.floordaily.net/floorfocus/homerwood-workshops-focus-on-sales-skills

HomerWood Launches HomerWood University Sales Education Program

Titusville, PA, January 7, 2016—HomerWood Premium Hardwood has launched HomerWood University with a curriculum that focuses on teaching retailers to sell premium products in the new economy. ...
http://www.floordaily.net/floorfocus/homerwood-launches-homerwood-university-sal...

Armstrong's Homerwood Plant Gets FSC Certification

Lancaster, PA, Jan. 19--Armstrong's HomerWood Hardwood Flooring manufacturing plant in Titusville, Pa. has received Forest Stewardship Council Chain of Custody certification. FSC provides third-party ...
http://www.floordaily.net/floorfocus/armstrongs-homerwood-plant-gets-fsc-certifi...

HomerWood Partners with Beasley Flooring Products

Titusville, PA, July 17, 2018-HomerWood announced the addition of Beasley Flooring Products as a distributor of its solid and engineered hardwood floors, effective immediately, to support its customer...
http://www.floordaily.net/floorfocus/homerwood-partners-with-beasley-flooring-pr...

AHF to Focus HomerWood Brand on Sawn Face Products

Mountville, PA, August 20, 2019-AHF Products is restructuring the HomerWood brand to focus fully on its popular, sawn face Simplicity line and will be offering its custom signature hardwood flooring e...
http://www.floordaily.net/floorfocus/ahf-to-restructure-homerwood-brand

HomerWood Signs Distributor B.R. Funsten

Titusville, PA, June 7, 2012 -- HomerWood has signed distributor B.R. Funsten & Company to handle its customers in the California, Arizona and Nevada markets.B.R. Funsten will distribute HomerWood...
http://www.floordaily.net/floorfocus/homerwood-signs-distributor-br-funsten

HomerWood Names Goodfellow Distributor of Year

Titusville, PA, March 6 -- HomerWood Premium Hardwood Flooring recently named Goodfellow as its Distributor of the Year for 2012.Goodfellow is a wholesaler and distributor of hardwood flooring and woo...
http://www.floordaily.net/floorfocus/homerwood-names-goodfellow-distributor-of--...

HomerWood Wins Three Design Awards

Titusville, PA, May 12, 2011 -- HomerWood Premium Hardwood Flooring won three ADEX (Award for Design Excellence) awards.Competing from more than 2,000 entries, HomerWood received ADEX Silver for Herri...
http://www.floordaily.net/floorfocus/homerwood-wins-three-design-awards

HomerWood Gets Two ADEX Awards

Titusville, PA, May 3, 2012 -- HomerWood  Premium Hardwood Flooring has won two ADEX (Award for Design Excellence) awards.HomerWood received ADEX Gold for its superior Oil Naturals Finish and Pla...
http://www.floordaily.net/floorfocus/homerwood-gets-two-adex-awards

Distribution Evolution - April 2006

By FRANK O'NEILL, Publisher If you haven’t read Santo Torcivia’s article, “Floor Wars: Home Centers vs Flooring Specialist” on page 19, go read it right now, then come ...
http://www.floordaily.net/floorfocus/distribution-evolution--april-2006

HomerWood To Display at Surfaces

Titusville, PA, Sept. 7, 2011 -- Armstrong's HomerWood Premium Hardwood brand said it will participate in the Surfaces trade show next year.“Surfaces is a great stage for us to launch new produc...
http://www.floordaily.net/floorfocus/homerwood-to-display-at-surfaces

HomerWood Signs CDC Distributors

Titusville, PA, Oct. 7, 2013 -- Armstrong's HomerWood brand has signed a distribution agreement with CDC Distributors covering all HomerWood hardwood product lines for Ohio, Kentucky and Indiana.Headq...
http://www.floordaily.net/floorfocus/homerwood-signs-cdc-distributors

Homerwood Expands Northwest Distribution

Titusville, PA, Feb. 21, 2011 -- Armstrong subsidiary HomerWood Premium Hardwood Flooring said it has expanded its relationship with Cascade Pacific Flooring Distributors Inc.Cascade will provide sale...
http://www.floordaily.net/floorfocus/homerwood-expands-northwest-distribution

Homerwood Cited in ABC's 'Made in America'

Titusville, PA, March 14, 2011 --  Armstrong subsidiary Homerwood Premium Hardwood Flooring was cited by ABC World News Tonight on its website as a resource for consumers looking for American-mad...
http://www.floordaily.net/floorfocus/homerwood-cited-in-abcs-made-in-america

TISE 2020 Review: Innovations in design and construction drew large crowds at this year’s national flooring expo - March 2020

By Darius Helm, Jessica Chevalier and Anne Harr Traffic was strong and the energy was high at The International Surface Event-comprising Surfaces, TileExpo and StonExpo/Marmomac-which was held from ...
http://www.floordaily.net/floorfocus/tise-2020-review-innovations-in-design-and-...

HomerWood Signs Distributor Johnson Wholesale

Titusville, PA, Sept. 28, 2012 --  – Armstrong's HomerWood division has signed a distribution agreement with Johnson Wholesale Floors to serve dealers in Georgia, Alabama, Tennessee and Mis...
http://www.floordaily.net/floorfocus/homerwood-signs-distributor-johnson-wholesa...

Building a Hardwood Brand - April 2008

By Brian Hamilton It’s not easy these days for a typical hardwood flooring manufacturer to stand out in what has become a fairly crowded, although somewhat bifurcated and fragmented, mark...
http://www.floordaily.net/floorfocus/building-a-hardwood-brand--april-2008

Intermountain To Distribute HomerWood

Titusville, PA, Aug. 15, 2013 -- HomerWood said that Intermountain Wood will be the brand’s distributor in Montana and Washington, providing sales and distribution functions to retailers and bui...
http://www.floordaily.net/floorfocus/intermountain-to-distribute-homerwood

Surfaces 2019 Review: Trends and highlights from the 30th annual national flooring expo - Mar 2019

By Darius Helm, Beth Miller and Anne Harr   At this year’s Surfaces show, held at the Mandalay Bay Convention Center in Las Vegas, Nevada from January 23 to 25, technical innovations and...
http://www.floordaily.net/floorfocus/surfaces-2019-review-trends-and-highlights-...

Belknap White To Distribute HomerWood Products

Titusville, PA, Feb. 12, 2013 --HomerWood has signed the Belknap White Group to distribute its solid and engineered products in New England and upstate New York.The Belknap White Group's family of com...
http://www.floordaily.net/floorfocus/belknap-white-to-distribute-homerwood-produ...

Hardwood Report - March 2010

By Brian Hamilton It would seem that hardwood sales have nowhere to go but up after the sharp declines over the last two years. Wood has been the worst performing segment during that time, with a 21%...
http://www.floordaily.net/floorfocus/hardwood-report--march-2010

Hardwood Update 2012 - October 2012

By Brian Hamilton   Hardwood flooring sales appear to be making a comeback this year as the home builder market is showing signs of life and more homeowners are interested in remodeling with ...
http://www.floordaily.net/floorfocus/hardwood-update-2012--october-2012

AHF Launches Robbins Brand to NFA & Specialty Retail

Mountville, PA, February 7, 2020-AHF Products is launching the Robbins brand of fine hardwood flooring exclusively to National Flooring Alliance (NFA) members and specialty retailers to help different...
http://www.floordaily.net/floorfocus/ahf-launches-robbins-brand-to-nfa-specialty...

New Companies, Features at Surfaces 2012

Dallas, TX, Dec. 2, 2011 -- With less than 60 days to go before the exhibit hall doors open, Surfaces will feature new exhibiting companies and show floor features aimed at providing attendees the new...
http://www.floordaily.net/floorfocus/new-companies-features-at-surfaces-2012

Distribution Panel - February 2013

s we emerge from the recession and look at rebuilding business, it is important to consider the role of every member of the supply chain. The distribution network is important to the flooring indust...
http://www.floordaily.net/floorfocus/distribution-panel--february-2013

Brand Report 2019: Flooring manufacturers discuss the evolution of branding and the role brands play in the buying process – Nov 2019

By Beth Miller In an industry where manufacturer brand has always been somewhat invisible at the consumer level, marketing thought leaders are looking to new tools to take their names and messages t...
http://www.floordaily.net/floorfocus/brand-report-2019-flooring-manufacturers-di...

NWFA 2010 - May 2010

By Kemp Harr and Darius Helm Despite the beating that the hardwood category has taken during this recession—revenue down 22% in 2009 and down 45% from its peak in 2006—the annual NWFA con...
http://www.floordaily.net/floorfocus/nwfa-2010--may-2010

AHF Completes Expansion of Cambodian Engineered Wood Plant

Mountville, PA, August 6, 2019-AHF Products has completed the expansion of its Cambodian engineered wood flooring manufacturing capabilities to offset the impact of tariffs and duties on imports from ...
http://www.floordaily.net/floorfocus/ahf-completes-expansion-of-cambodian-engine...

Newly Formed AHF to Exhibit Hardwood Portfolio at Surfaces

Lancaster, PA, January 17, 2019-AHF Products debuts as an independent company at the International Surfaces Event (TISE) in Las Vegas, Booth #2009.  The company holds a portfolio of wood floorin...
http://www.floordaily.net/floorfocus/newly-formed-ahf-to-exhibit-hardwood-portfo...

Review 2006 - December 2006

By Kevin Hale Summer came and went without any major hurricanes hitting the U.S. That, coupled with the fact that conflicts with Iran seemed to take a back seat to the war in Iraq, all added up...
http://www.floordaily.net/floorfocus/review-2006--december-2006