Flooring Podcast

Shaw’s Abernathy & Callaway Discuss Shawfloor.com’s Newest Enhancement Try On A Floor – Part 3

May 2, 2007—From Shaw Industries, Steve Abernathy, Director of Marketing Technology and Todd Callaway, Manager, Interactive Marketing, in the second part of a four-part series, discuss “Try On A Floor, the most recent enhancement to the room visualization tool on the shawfloors.com web site. In this segment Abernathy and Callaway discuss the total Shawfloors.com site, which was launched in October and the reaction to some of its unique elements including live chats and customer service, how the dealer locator works and how retailers can become listed in the locator, how pricing is used on the site, Also discussed are the company’s expectations with regard to traffic as a result of Try On A Floor and retailer views towards harnessing the internet as a marketing tool.

Floor Focus Co-Publisher Frank O’Neill and Industry Events of the Week (35:50)

May 2, 2007—Frank O’Neill, co-publisher Floor Focus discusses: the Floor Covering Industry Foundation (FCIF) fundraising event held in New York last week and the industry dignitaries that were honored at the event; The first quarter results of Interface and The Dixie Group and; The new image upload feature Shaw added to its consumer web site shawfloor.com.

Shaw’s Abernathy & Callaway Discuss Shawfloor.com’s Newest Enhancement Try On A Floor – Part 2

May 1, 2007—From Shaw Industries, Steve Abernathy, Director of Marketing Technology and Todd Callaway, Manager, Interactive Marketing, in the second part of a four-part series, discuss “Try On A Floor," the most recent enhancement to the room visualization tool on the shawfloors.com web site. In this segment Abernathy and Callaway discuss the advantages of this web-based tool, the process that led to the final version of “Try On A Floor," including consumer focus groups and the various options open to consumers who use the tool including saving their work in their own notebook and emailing it to a friend.

Shaw’s Abernathy & Callaway Discuss Shawfloor.com’s Newest Enhancement “Try On A Floor” – Part 1

April 30, 2007—From Shaw Industries, Steve Abernathy, Director of Marketing Technology and Todd Callaway, Manager, Interactive Marketing, in the first part of a four-part series, discuss “Try On A Floor, the most recent enhancement to the room visualization tool on the shawfloors.com web site. In this segment Abernathy and Callaway discuss the focus and the goals of the Shaw consumer web site, the improvements made to the site in October, the visualization tool that was a part of that site, the reaction it received from consumers and the totally new web-based technology included in this latest enhancement. Abernathy and Callaway discuss the development of the this new tool and the ease with which consumer can use for visualizing Shaw floor covering and

Barker on the Market

April 27, 2007—Mike Barker, Investment and Retirement Management discusses Wednesday’s move that saw the Dow break the 13,000 barrier, what this milepost means, how many investors interpret the event and some of the problems that often result. Barker looks at the situation in which the market is gaining strength, while earnings appearing to be slowing and gas process are rising. Also discussed is the upcoming meeting of the Federal Reserve and Mohawk’s first quarter earnings report, the state of the housing market and offers some insight into some of the technical factors that he monitors.

Werner Braun and Updates to the CRI SOA Program – Part 1 (16:27)

April 26, 2007—Werner Braun, President, Carpet and Rug Institute (CRI), in the first part of a tw –part series discusses some of the recent additions to the association’s Seal of Approval program for carpet maintenance. Braun provides some background on the program, and discusses its goals as well as some of the reaction it has garnered from the field, including questions as to whether the testing program is fair and equitable. Braun also discusses the amendments made to the program.

Mohawk Industries 1Q Conference Call – Part 3 (20:28)

April 25, 2007—The third part of a five-part series presenting excerpts from Mohawk Industries fourth quarter earnings conference call, this segment features parts of the Q&A session with answers delivered by Chairman & CEO, Jeff Lorberbaum and Mohawk CFO, Frank Boykin.

The Week in the Flooring Industry with Floor Focus Publisher Kemp Harr (33:27)

April 25, 2007—Kemp Harr, Publisher of Floor Focus magazine looks at the ceramic and stone show Coverings 2007, which was held last week at Chicago’s McCormick Place. Discussed are the preliminary attendance figures and increases in the architect and design and retail categories, increases in exhibitor participation and some of the event and product introduction highlights of the show. Also discussed: Mohawk’s 1Q earnings, which rose 14%, and some of the comments made during the company’s conference call as well as the licensing agreements between Unilin and Valinge and Unilin and Beaulieu International.

Mohawk Industries 1Q Conference Call – Part 4 (17:33)

April 25, 2007—The fourth part of a five-part series presenting excerpts from Mohawk Industries fourth quarter earnings conference call, this segment features parts of the Q&A session with answers delivered by Chairman & CEO, Jeff Lorberbaum and Mohawk CFO, Frank Boykin.

Mohawk Industries 1Q Conference Call – Part 2 (14:07)

April 24, 2007—The second part of a five-part series presenting excerpts from Mohawk Industries fourth quarter earnings conference call, this segment features parts of the Q&A session with answers delivered by Chairman & CEO, Jeff Lorberbaum and Mohawk CFO, Frank Boykin.