May 10, 2007—Bill Perkins, GranitiFiandre, from Coverings 2007 discusses the newest innovations rolled out at Coverings including a unique raised-floor porcelain system. Perkins also talks about the company’s plans going forward, its performance in 2006 and so far this year, the importance of Coverings to the company and its expectations for the year.
May 9, 2007—Crossville’s President and General Manager John E. Smith and VP, Sales Mark Shannon, from Coverings 2007 discuss the show, its venue, McCormick Place in Chicago, the attendance and the importance of the show to the company. Smith and Shannon also talk about the marketplace and their expectations for 2007 and beyond and Crossville, its marketing direction, its plans for the future and the new products rolled out at the show.
May 8, 2007—Florim’s Executive V.P of Sales and Marketing, Jim Dougherty from Coverings discusses the new marketing strategies of Florim, the redefining of its Esquire and AFI (formerly American Florim) brands, the new products the company rolled out at Coverings, its efforts in North America and its new sales team.
May 7, 2007—Association of Ceramic Tile Manufacturers of Spain’s (ASCER) Patty Fason, from Coverings 2007 talks about the hottest trends, looks, sizes and colors rolled out at this year’s Coverings show at McCormick Place in Chicago. Fason discusses the driving forces behind some of these trends and looks and talks about the show from her vantage point.
May 4, 2007—Tamara Christian, CEO, National Trade Productions, and Show Manager, Coverings 2007 discusses the show, the Chicago McCormack Place venue, the record setting turnout and the exhibitor participation at this year’s show. Christian also talks about the retail, architect and designer and distributor turnout at the show, the events that surround the show and whether Coverings will return to Chicago in 2009.
May 3, 2007—From Shaw Industries, Steve Abernathy, Director of Marketing Technology and Todd Callaway, Manager, Interactive Marketing, in the final part of a four-part series, discuss “Try On A Floor," the most recent enhancement to the room visualization tool on the shawfloors.com web site. In this segment Abernathy and Callaway discuss retailer reaction to the Shaw internet site and their views on possible internet developments for the future including an ability to track shoppers who visit a company’s website, through to a purchase at a retailer’s location and the company’s views on future developments on Shawfloors.com.
May 2, 2007—From Shaw Industries, Steve Abernathy, Director of Marketing Technology and Todd Callaway, Manager, Interactive Marketing, in the second part of a four-part series, discuss “Try On A Floor, the most recent enhancement to the room visualization tool on the shawfloors.com web site. In this segment Abernathy and Callaway discuss the total Shawfloors.com site, which was launched in October and the reaction to some of its unique elements including live chats and customer service, how the dealer locator works and how retailers can become listed in the locator, how pricing is used on the site, Also discussed are the company’s expectations with regard to traffic as a result of Try On A Floor and retailer views towards harnessing the internet as a marketing tool.
May 2, 2007—Frank O’Neill, co-publisher Floor Focus discusses: the Floor Covering Industry Foundation (FCIF) fundraising event held in New York last week and the industry dignitaries that were honored at the event; The first quarter results of Interface and The Dixie Group and; The new image upload feature Shaw added to its consumer web site shawfloor.com.
May 1, 2007—From Shaw Industries, Steve Abernathy, Director of Marketing Technology and Todd Callaway, Manager, Interactive Marketing, in the second part of a four-part series, discuss “Try On A Floor," the most recent enhancement to the room visualization tool on the shawfloors.com web site. In this segment Abernathy and Callaway discuss the advantages of this web-based tool, the process that led to the final version of “Try On A Floor," including consumer focus groups and the various options open to consumers who use the tool including saving their work in their own notebook and emailing it to a friend.
April 30, 2007—From Shaw Industries, Steve Abernathy, Director of Marketing Technology and Todd Callaway, Manager, Interactive Marketing, in the first part of a four-part series, discuss “Try On A Floor, the most recent enhancement to the room visualization tool on the shawfloors.com web site. In this segment Abernathy and Callaway discuss the focus and the goals of the Shaw consumer web site, the improvements made to the site in October, the visualization tool that was a part of that site, the reaction it received from consumers and the totally new web-based technology included in this latest enhancement. Abernathy and Callaway discuss the development of the this new tool and the ease with which consumer can use for visualizing Shaw floor covering and