Flooring Podcast

Floor Daily Flooring Professional Podcast
Andreas Gruchow Discusses the Strategy Behind the New Domotex USA Expo in Atlanta

Andreas Gruchow Discusses the Strategy Behind the New Domotex USA Expo in Atlanta

January 17, 2018—Andreas Gruchow, the CEO of Domotex worldwide, and Kemp Harr discuss the growth and success of Domotex Germany and the strategy behind Domotex's decision to open a new show in the U.S. in Atlanta in 2019. Listen to the interview to hear more information about both shows as well as why Domotex has grown to become so big on a global basis.

Thomas Baert Discusses his new FirmFit Brand and the Multilayered Flooring Pyramid

Thomas Baert Discusses his new FirmFit Brand and the Multilayered Flooring Pyramid

January 15, 2018—Thomas Baert, President of CFL, and Kemp Harr discuss the firm's launch of the new FirmFit brand and his company's good, better, best pyramid strategy for multilayered flooring.  In summary, the top layers change based on the performance attributes the consumer is looking for. Listen to the interview, recorded at Domotex in Germany, for more information. FirmFit will have an exhibit at Surfaces in Las Vegas.

Harlan Stone Discusses the Metroflor Message at Domotex

Harlan Stone Discusses the Metroflor Message at Domotex

January 12, 2017—Harlan Stone, CEO of the Metroflor Group, and Kemp Harr discuss the Metroflor and Aspecta brand message at Domotex in Germany as well as the continued evolution of multilayered flooring. Listen to the interview to hear more about the latest developments in the fastest growing flooring category.

Ray Bianchi Discusses the Launch of Domotex USA in Atlanta, Georgia

Ray Bianchi Discusses the Launch of Domotex USA in Atlanta, Georgia

January 8, 2018—Ray Bianchi, VP of events and business development with Hannover Fairs, and Kemp Harr discuss the decision to launch a new national, residential, floorcovering trade show in Atlanta Georgia in late February 2019 called Domotex USA. Listen to the interview to hear Ray talk about the fit for this new show which will focus on carpet, rugs, resilient, LVT, hardwood and laminate flooring. Domotex already hosts two of the largest international flooring trade shows in Germany and Shanghai every hear. 

Karen Mendelsohn Discusses Mohawk's Residential Product and Support Program for Retailers in 2018

Karen Mendelsohn Discusses Mohawk's Residential Product and Support Program for Retailers in 2018

January 4, 2018—Karen Mendelsohn, SVP of Marketing with Mohawk, and Kemp Harr discuss Mohawk's key product and service initiatives for retailers in 2018. Recorded at the first regional market in Atlanta, Karen takes us through the firm's four hero product initiatives—one of which includes the launch of RevWood and RevWood plus. Listen to the interview to hear Karen explain Mohawk's repositioning of laminate flooring as hardwood flooring.

Carrie Edwards and Katie Ford Discuss the Launch of Shaw's Anderson-Tuftex Brand

Carrie Edwards and Katie Ford Discuss the Launch of Shaw's Anderson-Tuftex Brand

January 2, 2018—Carrie Edwards Isaac and Katie Ford, VP of Anderson-Tuftex and Director of Brand Strategy (respectively) with Shaw Industries, and Kemp Harr discuss the strategy behind the Anderson-Tuftex brand which kicks off this week. Listen to the interview to hear more details about their target consumer and the research that went into this launch.