Flooring Podcast

T.M. Nuckols and Dan Phelan Discuss the 2018 Dixie Home, Masland and Fabrica New Products

February 14, 2018—T.M. Nuckols and Dan Phelan, President and VP of Marketing and Hard Surface, respectively, and Kemp Harr discuss the nearly 150 new products being introduced in the residential business for 2018 in carpet, LVT and real hardwood. Watch the interview to hear more about how the three brands fit into the overall market, the firm's new mainstreet collection called Masland Energy, plus see the new Fabrica branded hardwood program which the firm spent over a year developing. The program offers flooring and feature wall products.

Jonathan Train Discusses Earthwerks' 30-year LVT Heritage and 2018 New Product intros

February 13, 2018—Jonathan Train, President of Earthwerks, and Kemp Harr discuss Earthwerks' 30-year presence in the LVT category and the steps the firm is taking to offer the right price points and aesthetic visuals to the consumer. Watch the video to see the brand's 30 new styles, it's "core" message, plus its expanded offering in the hardwood business. This video was filmed at Surfaces 2018 in Las Vegas.

John Wu Discusses Novalis' New Nova Floor LVT Products at Surfaces 2018

February 12, 2018—John Wu, CEO with Novalis, and Kemp Harr discuss the size, scope and growth of Novalis as well as the latest new Nova Floor products. Listen to the interview to hear more about the company as well as their new Serenbe SPC rigid core product. Novalis is a major supplier of LVT and rigid core products based in Shanghai.

Carrie Edwards and Katie Ford discuss Shaw Industries' Anderson-Tuftex brand launch

February 9, 2018—Carrie Edwards and Katie Ford (VP and Brand Strategy Director, respectively), and Kemp Harr discuss the launch of Shaw's new upscale brand at Surfaces 2018. Watch the video to see the firm's new exhibit and hear more details about this premium line of rugs, hardwood and broadloom carpet. Along with this launch are new, longer, wider hardwood products and new upscale carpet designs, as well as new displays.

Mark Clayton and Chris Johnson Discuss Phenix's Diversification and Product Focus for 2018

February 8, 2018—Mark Clayton and Chris Johnson, President and SVP of Sales, respectively, with Phenix, and Kemp Harr discuss Phenix's message at Surfaces 2018. Phenix, a privately held company, is coming off a strong growth year in 2017 and the company continues to invest in new carpet technology as well as diversifying further into the LVT, rigid core and mainstreet commercial segments of the business. Phenix's theme for this year's show was Crafted by Phenix.

Thomas Trissl Discusses Schonox's rapid U.S. Market Penetration and 2018 Service Commitment

February 7, 2018—Thomas Trissl, principal with HPS Schönox, and Kemp Harr discuss the strategy behind Schönox's rapid growth, their new "ON IT" advertising message, which highlights the firm's service commitment, as well as their ever increasing offering of subfloor prep products. Watch the video, filmed at Surfaces 2018, for more details.

April Wilson Discusses Daltile's Brand and Product Focus at Surfaces 2018

February 6, 2017—April Wilson, Director of Marketing at Daltile, and Kemp Harr discuss Daltile's new exhibit space, its three core brands and a few highlights of the 45 new products developed for 2018. Watch the interview to see Daltile's Surfaces exhibit and a few of its new products.

Karen Mendelsohn Discusses Mohawk's Integrated Brand Strategy at Surfaces 2018

February 5, 2018—Karen Mendelsohn, SVP of Marketing with Mohawk, and Kemp Harr discuss Mohawk's family of brands strategy in the residential sector. Watch the video, shot at Surfaces 2018, to see how Mohawk is integrating its five core brands under Mohawk as well as its four core Dal-tile brands.

Ed Duncan and Joe Amato Showcase Mannington's 2018 Product Focus at Surfaces

February 2, 2018—Ed Duncan and Joe Amato, residential president and VP of styling, respectively, and Kemp Harr, discuss Mannington Mills business momentum and new product focus for 2018. Watch the video to see the firm's product focus in resilient sheet, LVT, hardwood and laminate.

Piet Dossche Discusses CoreTec's Product Introductions and Future Plans at Surfaces 2018

February 1, 2018—Piet Dossche, President of US Floors and EVP of Shaw's hard surface business, and Kemp Harr discuss the new CoreTec product introductions for 2018. Watch the video to see the firm's composite core tile collection, their new natural wood veneer products and hear more about the firm's growth, their U.S. production as well as their plans to build more consumer awareness for the CoreTec Brand.