Zeftron Rolling Out National Marketing Strategy

Dalton, GA, Feb. 3, 2010--Zeftron nylon said it is launching a new national marketing strategy in 2010, shifting from a focus on a limited number of local markets to a broader national scope.

The new strategy will focus on providing Zeftron’s mill partners and commercial carpet specifiers with support in virtually any market they deem critical to their business.

The brand's marketing plan includes a blend of new media and technology vehicles along with traditional and time-tested relationship approaches.

Zeftron nylon’s new marketing initiatives will include:

* Zeftron nylon Market Trends Report: Zeftron nylon will provide proprietary national market segment data to its mill partners to aid in identifying and pursuing key sales opportunities.

* Market-by-Market Event Support: Zeftron nylon has expanded its resources across the nation to better promote brand awareness and support its mill partners through special events in select markets when needed.

* Existing Brand Support: Zeftron nylon will promote its brand through a media outreach campaign that includes developing high profile case studies, an active social media campaign and initiatives like the 2010 Zeftron nylon Sustainable Practices Award.

* Brand Education: Zeftron nylon will continue to provide its mill partners’ sales representatives, specifiers and end-users with timely information.