Yellowpages.com Leads IYP Search Activity

Reston, VA, March 24, 2008-- comScore, Inc. has released the results of a study into national Internet Yellow Pages (IYP) search activity, which revealed shifts among the top sites in 2007, due in part to new strategic partnerships.

The IYP search market leader in the fourth quarter was Yellowpages.com Network, which forged multiple partnerships this year with sites including Areaguides.net and 411.com, helping it take the top position in total IYP searches.

"In the highly competitive IYP search market, partnerships played a significant role in determining the 2007 landscape," said Serge Matta, senior vice president of comScore.

"Yellowpages Network was one of the key beneficiaries of this strategy, since partnerships helped it secure a leading position in the market."

Yellowpages.com Network (20.2 percent share) edged out Superpages.com Network (20.0 percent share) in in the quarter to lead the IYP search market.