June 20, 2006, Detroit, MI-- World of Floors, a full-service floor covering company with locations in Michigan, Indiana and North Carolina, announced that Barth A. Getto, 44, has joined the company as chief operating officer (COO) and national director of franchising. Getto joins World of Floors from Group Builders where he was president.
In his new position, Getto will implement a national expansion strategy to add 180 new stores to the World of Floors portfolio within the next three years. In addition, Getto will focus his industry talents and energies on creating leading-edge retail environments and highly-profitable dealer programs.
“We are very excited to have Barth join the World of Floors team as we enter the next phase of our growth strategy,” said Emil Pedick, president of World of Floors. “Barth’s experience and reputation in the flooring industry will fuel our national expansion while also helping our current franchisees increase their bottom line profitability.”
Getto added: “It’s imperative that our retail environments cater to the female customers and reflect that they are the key purchasers of flooring products today. From the interior of our stores, to our in-store selling systems, to the way our sales staff interact with customers, we need to be true to the female customer.”