Wools of New Zealand To Launch Flock To Floor

Marble Hill, GA, Dec. 3, 2008—Wools of New Zealand, which was purchased by Wool Partners International in October 2008, will launch its new flock-to-floor initiatives at Surfaces 2009.

Every aspect of the commercial entity centers on the high-caliber sustainability of New Zealand wool and the enhanced value of the fiber, the yarn and the end product.

“Naturally Sustainable Beauty” is the theme of this year’s Wools of New Zealand area. Supporting the eco-qualities of New Zealand wool are 30 brand partners whose design-savvy introductions fills over 33,000 square-feet of floor space.

Once again, Wools of New Zealand will promote its brand partners through its Fashion Dynamics competition. Retailers are invited to vote for Best Woven, Best Tufted and Best Color Line.