WONZ Unveils App

Marietta, GA, May 16, 2011--Wools of New Zealand is offering a free application (app) for the iPad and iPhone that details the benefits of wool.

Retail sales associates can use the app as a training tool and as a sales aid that helps answer consumers’ questions about wool.

Since the app is also available to consumers, it acts as a take home brochure.

“Wools of New Zealand is continually introducing new ways to spread the word about wool’s many benefits,” says Hallie Cobb, marketing and training director. “In addition to our Wool College, audio postcards, and Wool Benefit System, our new iApp gives salespersons and consumers instant access to the value wool adds to a floorcovering purchase.”