Dallas, TX, Nov. 6--A new contest at Surfaces 2004 will help one lucky floor covering retailer draw more traffic into their store than they ever imagined. The first-ever “Win A Designer” contest--one of the many new ways Surfaces is helping floor covering retailers boost their business--will send a well-known “Trading Spaces” designer to make an appearance in the winning retailer’s store.
Homeowners across America are obsessed with “Trading Spaces,” the home improvement TV show that has become a national phenomenon, and its team of incredible designers. They look to the designers to give them hints on trends in the design industry as well as tips on how to improve the look of their homes. At recent appearances, consumers flock from miles around for the chance to meet one of these celebrities. And one retailer who attends Surfaces 2004 will win an appearance in their store by one of the most popular designers from the show.
Retailers who register for Surfaces by December 19 will be eligible for the “Win A Designer” contest and have “Trading Spaces” designer Doug Wilson appear in their store. Doug is one of the show’s most-sought-after designers. His work as a decorative artist and designer has been celebrated in The New York Times, Elle Décor, House & Garden and many other publications. Doug’s background in the theatrical arts has given him a unique vision that is represented in his decorating.
“We wanted to give something that would have incredible value to retailers,” says Michelle Troop, Senior Show Director, Surfaces. “What would have more value than bringing a massive number of homeowners directly into their store?”
"It would be great, even fantastic, to have a designer like Doug Wilson available in my store for my customers. I am sure I would have a banner business day,” says Milt Harris, president, Color Floors, a retail store with three locations in Southern California—Rancho Cucamonga, Riverside and Cerritos.
To enter, you must be a retailer who is registered by December 19; you also must be present at Surfaces 2004 to be eligible. The winner will be selected during Surfaces on Friday, January 30, 2004. Doug Wilson will make one, three-hour appearance at the winning retailer’s store between March and May 2004.
