WFCA Winds Up Summer Media Tour

Anaheim, CA, July 28, 2010--Through ongoing and aggressive programs and tactics designed to increase floor covering awareness, the World Floor Covering Association says it continues to reach target consumers in record numbers.

One component of its consumer program includes annual media tours of New York City and Des Moines — homes to key national “shelter” publications and magazines targeted to women.

For the 2010 tours, WFCA trend scouts selected innovative new products that launched at the Surfaces tradeshow in February to share with magazine editors. In total, the WFCA contacted over 30 Surfaces exhibitors from around the world to participate in the tours. Making the list were products ranging from self-cleaning porcelain tiles to scratch, scuff and stain resistant hardwoods.

The New York City media tour, which took place on May 5-6, included stops at Good Housekeeping, Ladies Home Journal, and several other consumer publications

The media tour in Iowa, which took place on July 20, included meetings with a number of other publications.
                                               
WFCA said it has secured stories in Good Housekeeping, Distinctive Kitchen & Bath Ideas, Country Accents, This Old House, Better Homes & Gardens Renovation Style and Woman’s Day Windows Walls & Floors.

The media tours "allow us to enhance our existing relationships with key consumer press; position ourselves as the unbiased, credible resource for any and all information on flooring; and offer multiple and ongoing consumer press opportunities to our manufacturer and distributor members," said WFCA CEO Christopher Davis.

"All of this translates into increased awareness and sales.”