Anaheim, CA, September 14, 2006--The World Floor Covering Association (WFCA) announced today the launch of a new Internet resource for consumers in the market for floor covering. The association’s website--wfca.org--offers in-depth information about all types of floor covering on the market today in an effort to ensure consumers have the knowledge to make the best floor covering purchase decisions for the way they live.
The new website includes a variety of interactive tools to help make the exploration of interior design styles fun and engaging. The site’s Virtual Room Designer allows visitors to experiment with the complete range of flooring materials and color schemes in a variety of sample rooms. Unlike other existing Internet resources, wfca.org contains a powerful dealer locater that connects consumers with WFCA retailer members, who all subscribe to the Association’s code of conduct, and who are recognized for their high level of professionalism and customer service.
“We know the number one barrier to sale is the consumer’s lack of confidence in a retailer. Our research has shown buyers are fearful of making a mistake because they don’t know enough about the product or how to find a qualified retailer,” said D. Christopher Davis, president and CEO of the WFCA. “For the first time, consumers looking for information about floor covering on the web can visit our site, obtain the information they need from an unbiased source, and then select a retailer they can trust.”
“This is an exciting new member benefit for the WFCA”, said Robert A. Hill, chairman of the WFCA. “We are in a unique position to build a digital gateway to connect consumers searching the Internet to the association’s retailer community. This functionality will result in the generation of new qualified leads for each of the retailers listed on the site. That’s a benefit that means more business for all of our members.”
To help promote wfca.org to consumers, the WFCA has entered into a partnership with Rebecca Cole, a nationally recognized interior designer, frequent contributor to NBC-TV’s Today Show, and host of the Discovery Channel’s Surprise by Design. Rebecca will be featured on the association’s new website, and will share her wealth of design experience with visitors to the site.
“The WFCA is pleased to add Rebecca Cole to the team. Rebecca has a track record of transforming people’s lives through her personal approach to design, and we know she will be able to instill confidence in visitors to our site, enabling them to make the best flooring decisions for the way they live,” said Davis.
“The WFCA and I share the belief that great design starts with the floor”, said Rebecca Cole. “I am exited about this opportunity to reach consumers through the web, and give them the help they need to achieve great design that fits their lifestyle.”
(For further details, see today's story "WFCA: Everything Your Were Afraid to Ask."
