Anaheim, CA, April 12--The World Floor Covering Association (WFCA) has announced some major changes and adjustments to their staff to reflect a shift in emphasis within the organization.
D. Christopher Davis, WFCA CEO, said the staffing alignments have been made to enhance the membership presence, focus the WFCA to take more of a leadership role in installation training and industry certification.
Dan Higgins has joined the WFCA staff as Director of Development. His primary area of responsibility will be membership sales development, including planning, budgeting implementing, monitoring and evaluating the effectiveness of sales programs and activities. Higgins left his post as National Sales Director of the Long Beach Convention & Visitors Bureau to work with the WFCA. Higgins reports directly to Davis.
Terry Hearne, Director of Operations, who also reports to Davis, assumes oversight of Certification, installation trade education, trade and academic scholarships and retains his duties overseeing affiliate relations. Jon Namba, Director of Technical Services now reports to Hearne and will partner with him in working to expand the teaching of the RITE installation curriculum in secondary and vocational schools throughout the country. Dr. Harry Perdew, former WFCA Director Education has left the company to pursue personal interests.
Higgins has an extensive history as a senior sales executive in the hotel industry with Hyatt and Renaissance Hotels in the U.S. and Concordia Hotels and Resorts in Hong Kong, as well as with destination management agencies in Long Beach and Palm Springs, California. He also spent several years as a media buyer in the advertising industry. Dan is originally from the Boston area and is a graduate of the University of Massachusetts. "Dan brings a unique skill set to the WFCA and a track record of accomplishment as someone who has always exceeded sales goals," Davis said. "I know him to be exceedingly effective and he will be a great addition to our team."
The World Floor Covering Association is the floor covering industry’s largest advocacy organization representing specialty floor covering retailers, contractors and allied service providers throughout North America. Through its efforts, the WFCA strives to advance the industry through sponsorship of Certification programs, the Regional Installation Training and Education (RITE®) program, and the industry’s largest floor covering trade show, Surfaces. In addition to these activities the WFCA influences the development and content of legislation and public policy affecting specialty floor covering retailers and the consumer. The WFCA has over 3,000 member firms and is headquartered in Anaheim, California.
