WFCA Names Gold Standard Retailer

Anaheim, CA, Jan. 21, 2014 -- The World Floor Covering Association has named Star Flooring of Wichita, Kansas as the winner of its Gold Standard Award for excellence in retailing.

The independently-owned shop won $5,000, press recognition, a trophy, acknowledgement on the WFCA website and a customized WFCA seal for its store entrance.

“It is clear to me after reviewing multiple applicants that Star Flooring ‘left no stone unturned’ when it comes to the retail experience,” said WFCA CEO Scott Humphrey.

“Not only have they been recognized four years running in their largest daily, The Wichita Eagle, as the number one flooring retailer in the city, but they have completed a state-of-the-art store renovation with themed room settings, a children’s play space, and custom sample displays to keep everything clean and organized.” 
 
“To give you an example of the lengths this store goes to make their customers happy and satisfied, they even have fresh sugar cookie scent piped into their kitchen showroom area. Another bonus for this store is a sales force comprised predominantly of certified interior designers."