WFCA Names Gold Standard Award Retailer

Anaheim, CA, Feb. 16, 2010--The World Floor Covering Association has named the Gold Standard Award for excellence in retailing.

Carpet Plus, a one-store, independently-owned shop in Charlottesville, Va., took home the honor, which included a $5,000 check, a Gold Standard Trophy, acknowledgement on the WFCA website and a customized WFCA seal for their store entrance.

“Carpet Plus stood out from the crowd for a number of reasons,” said WFCA President Chris Davis.

“Everything from the way they answer their phones to their post-sale follow-up rituals set them apart. It was apparent to all of the judges that Carpet Plus has a relentless focus on serving their customers and making sure they receive the highest quality products and services.”

Carpet Plus is owned and operated by husband-wife team Duane Cassis and Cindy Adams.

To receive the Gold Standard Award, companies are reviewed and judged based on:
• Knowledge – ensuring a knowledgeable management and staff who work to remain actively informed on the industry;
• Customer Service – providing courteous service and offering customers help throughout the purchase and after-purchase process;
• Quality of Store Image – a clean, professional, well maintained store must be presented at all times;
• Code of Conduct  — the facility must adhere  to the WFCA Code of Conduct.

In addition, companies must also be a member of the WFCA, have been in business for at least three years and have a clean Better Business Bureau report.