WFCA, Meredith Producing Second Beautiful Flooring

Anaheim, CA – May 27, 2009 – The World Floor Covering Association along with publishing partner Meredith Corporation are producing their second installment of their consumer flooring magazine Better Homes & Gardens Beautiful Flooring.

Beautiful Flooring serves as an extended buyer’s guide to the association’s consumer website wfca.org. It is written in a format to help readers understand flooring options and how to make the best selections for their home. It also contains information on 2009 floor trends and new products as well as in depth information on each category of flooring.

The spring issue of the magazine will share the same distribution as the other Meredith books including: Renovation Style, Kitchen & Bath Ideas and Beautiful Homes. It will be sold in thousands of retail outlets across the country, including newsstands, grocery, drug and home improvement stores.

As with the first issue, the WFCA worked directly with Meredith publishers and writers on content, and opportunities for media exposure and product placement were made available to member manufacturers.
 
“Our goal with the magazine has been and is to educate the consumer and help facilitate the process of buying floors,” said WFCA CEO D. Christopher Davis.