WFCA Launches First Step Up Tour

Dalton, GA, March 11, 2026--The World Floor Covering Association (WFCA) is taking its leadership on the road in 2026 with the launch of its first-ever Step Up Tour--a nationwide initiative designed to meet members where they work, elevate their stories and spotlight the professionals shaping the future of the flooring industry.

The tour officially launches this spring with confirmed stops in Lakeland, Florida; Wichita, Kansas; Somerset, Wisconsin; Denver, Colorado; and Grand Rapids, Michigan. Additional stops are currently in development, with more host retailers to be announced as the Step Up Tour continues its expansion.