WFCA Launches Consumer Info Series

Anaheim, CA, March 30, 2011 -- The World Floor Covering Association has launched a new initiative designed to aid consumers by demystifying floor covering, thus shortening the buying process.

Called “Every Floor Has Its Place,” was created to help ease the shopping experience for customers in the market for floorcovering.

WFCA said its research shows that that consumers' primary concerns are lack of available information, finding a reputable retailer and pricing, all of which are addressed.